Dr. Denim is a Swedish denim brand founded in 2004 by brothers Alexander and Johannes Graah in Gothenburg. Born as a 'garage brand,' Dr. Denim emerged from a mission to challenge the denim industry's overpriced and over-designed offerings. The brand represents a third-generation family business with deep roots in European denim, inherited from their father Morten who was instrumental in bringing stonewashed denim and Japanese brands like Edwin to Europe. Dr. Denim specializes in creating premium quality jeans and apparel at affordable prices, focusing on exceptional craftsmanship, longevity, and obsessive attention to detail. Their philosophy of 'denim and good times' reflects timeless staple fits that embrace global streetwear and subculture influences. The brand has grown from local Swedish success to international recognition, now available across 25+ markets worldwide. With collections spanning men's and women's denim, tops, jackets, and accessories, Dr. Denim continues to prove that great jeans don't require premium prices.