ABRAND

Under the Radar

Trendiness score

55 of 100

Popularity score

58 of 100

5

Brand fans

30

Product saves

plush.com and 4 others favorited this brand

Australia

https://abrandjeans.com

Style keywords

Streetwear

Sustainable

Casual

Contemporary

Relaxed

About the brand

Abrand is an Australian denim brand established in 2013, positioning itself as "the jeans brand of generation next." The brand's core ethos centers on being "a brand of the people" with no unnecessary frills, made cool by those who wear it. Part of the Threebyone family of brands, Abrand channels '90s energy with a modern appeal, offering premium quality denim at accessible price points. The Melbourne-based label creates quality denim designed to last, featuring premium fabrics in flattering fits and authentic washes. Abrand draws inspiration from various Australian cultural elements to produce innovative street style pieces perfect for fashion-forward individuals. Committed to sustainable practices, the brand follows environmentally conscious production processes, avoiding harmful chemicals during dyeing and using high-quality sustainable fabrics. Since its inception, Abrand has been leading the pack in denim fashion, creating pieces designed to be lived in and loved for years to come.

Australia

https://abrandjeans.com

Instagram

110k followersOpen in app

What people are saying

Petal & Pup

These jeans are the most flattering pair of jeans I own!! Fit my waist & hips perfectly & not too wide in the leg - just the right width in the thigh. I sized up one size & the fit is perfect.

Aug, 2025

Billy J

Absolutely love these, super comfy and beautiful denim.

Jul, 2025

Abrand Jeans US

Normally, I have all of my denim taken in at the waist, but these ones fit my curves perfectly, without needing any alterations. They're super comfy and go with just about everything in my wardrobe, 10/10 would recommend.

Jul, 2025

I've never had an issue with abrand jeans and always come back for them! They are forgiving around the bottom (don't give you a flat pancake) and nice and snug in the waist.

May, 2025

MYER

Great fit, material holds its shape and is true to size.

May, 2025

My abrand jeans are the most flattering.

Nov, 2024

MYER

Really Comfy denim, on the smaller size would recommend sizing up.

May, 2025

Abrand are def the most flattering but I feel like my Rollas have been more durable.

Nov, 2024

Abrand Jeans

Great Jeans but too long!! I love these jeans but unfortunately, they were way too long on me! Pretty disappointed as I was excited about trying Abrand's petite range as jeans are always too long on me.

Jun, 2025

Abrand Jeans US

Sizing is shocking! They also have ruined my trainers due to rubbing on them and to top it off i couldn't return them because i was half losing money due to their ridiculous return policy for sale items.

May, 2025

Abrand Jeans US

Beware! Colour from the hem of these has rubbed off onto my (new) pale suede trainers and ruined them. Was very happy with the fit before this happened but will likely never buy Abrand jeans again for this reason.

May, 2025

On the Abrand website it specifies that they are 100% cotton, but the tag (and the description online for Universal Store, where I bought them) says they're 19% polyester and 6% viscose? Already a red flag that they're potentially lying….

Mar, 2025

Petal & Pup

These jeans are the most flattering pair of jeans I own!! Fit my waist & hips perfectly & not too wide in the leg - just the right width in the thigh. I sized up one size & the fit is perfect.

Aug, 2025

Billy J

Absolutely love these, super comfy and beautiful denim.

Jul, 2025

Abrand Jeans US

Normally, I have all of my denim taken in at the waist, but these ones fit my curves perfectly, without needing any alterations. They're super comfy and go with just about everything in my wardrobe, 10/10 would recommend.

Jul, 2025

I've never had an issue with abrand jeans and always come back for them! They are forgiving around the bottom (don't give you a flat pancake) and nice and snug in the waist.

May, 2025

MYER

Great fit, material holds its shape and is true to size.

May, 2025

My abrand jeans are the most flattering.

Nov, 2024

MYER

Really Comfy denim, on the smaller size would recommend sizing up.

May, 2025

Abrand are def the most flattering but I feel like my Rollas have been more durable.

Nov, 2024

Abrand Jeans

Great Jeans but too long!! I love these jeans but unfortunately, they were way too long on me! Pretty disappointed as I was excited about trying Abrand's petite range as jeans are always too long on me.

Jun, 2025

Abrand Jeans US

Sizing is shocking! They also have ruined my trainers due to rubbing on them and to top it off i couldn't return them because i was half losing money due to their ridiculous return policy for sale items.

May, 2025

Abrand Jeans US

Beware! Colour from the hem of these has rubbed off onto my (new) pale suede trainers and ruined them. Was very happy with the fit before this happened but will likely never buy Abrand jeans again for this reason.

May, 2025

On the Abrand website it specifies that they are 100% cotton, but the tag (and the description online for Universal Store, where I bought them) says they're 19% polyester and 6% viscose? Already a red flag that they're potentially lying….

Mar, 2025