DONNI.
Style keywords
About the brand
DONNI. is a Los Angeles-based womenswear brand founded in 2009 by Alyssa Wasko, born from a deeply personal story of loss and healing. The brand began when Wasko created comfort scarves adorned with angel-wing charms after the passing of her father, Donald—lovingly known as Donny, from whom the brand takes its name. What started as a therapeutic creative outlet quickly evolved into a beloved fashion label as friends and strangers alike were drawn to these comforting, beautifully crafted pieces. Today, DONNI. has expanded from scarves to a full ready-to-wear collection that maintains its founding principles of comfort and intentional design. Drawing on founder Alyssa Wasko's background at Chanel, the brand combines meticulous attention to detail with an emphasis on wearable luxury. Every piece is locally manufactured in Los Angeles using eco-friendly materials and partnering with women-owned factories, creating elevated essentials that seamlessly transition from home to the world while making every day feel special.
