alo

Fashion Powerhouse

Trendiness score

63 of 100

Popularity score

98 of 100

8

Brand fans

5

Product saves

plush.com and 7 others favorited this brand

Los Angeles

https://www.aloyoga.com

Style keywords

Athleisure

Studio-to-street

Premium

Yoga-inspired

Celebrity-endorsed

About the brand

Alo Yoga is a premium athletic apparel retailer founded in 2007 in Los Angeles by childhood friends Danny Harris and Marco DeGeorge. The brand name stands for 'air, land, and ocean' and was created after both founders discovered yoga as a transformative practice. Alo rose to prominence through its signature 'studio-to-street' approach, creating fashion-forward activewear that seamlessly transitions from workout sessions to everyday wear. The brand gained massive popularity when celebrities like Kendall Jenner, Hailey Bieber, and Bella Hadid were photographed wearing Alo pieces, particularly the cult-status Moto leggings. Today, Alo operates over 50 brick-and-mortar stores called 'sanctuaries' that feature yoga studios and cafés. The company has expanded beyond athletic wear to include skincare, luxury ski wear, sneakers, and formalwear collections, while maintaining its core mission of spreading mindfulness and wellness through yoga-inspired fashion.

Los Angeles

https://www.aloyoga.com

Instagram

5m followersOpen in app

What people are saying

Who What Wear

Alo's Airlift leggings quickly became my favorite pairs, and as someone who owns over 30, that means a lot!

Apr, 2025

Cosmopolitan

The clue is in the name, but Alo Yoga was first created with die hard yogis in mind – so you know its materials will square up to even the sweatiest of workout sessions. We love the supportive sports bras and seamless shorts.

Apr, 2025

Cart Curator

I've had a number of their styles on my wish list for quite some time including the Wild Thing Bra which is perfect for yoga or pilates and just looks so clean with the longline style and ruching. With all of Alo's styles you will find that they like to include detailing like the white piping on the Airlift Suit Up Bra that makes these items perfect for running from the gym to the shops etc.

Jan, 2024

YouTube

i love the cuts. but the quality of them could. improve... i have a really good sample survey of people I know who wear Alo Yoga. and literally sorry to say 100% of them said the quality is not is not the best. but we all said we would buy it again which is crazy

Dec, 2024

Okay first of all, all their dresses do NOT fit the same. The Alosoft courtside, Alosoft backspin, and Alosoft head start dress all fit differently. Some have shorts, some don't for one thing. And that's one fabric!

May, 2024

Retail Dive

Fans on Reddit have bemoaned higher prices and lower quality at Lululemon and Vuori over the years. Alo Yoga, too, gets its fair share of complaints around high prices versus quality.

Oct, 2025

The problem I've noticed is that Alo only allows you to write reviews for their product via a review link that is sent out shortly after delivery... This seems inherently deceptive. I've noticed that Alo quality is worse than Lulu or Nike. >$100 sweatpants have completely pilled up in just one month and the fit/quality of the fabrics of the jackets I've bought are pretty disappointing.

Mar, 2025

My stuff from 2018 is still holding up better than my stuff from this year.

Feb, 2025

I think if the prices go up any more it will cause a lot of people to walk away because lulu offers competitive pieces to a lot of what alo is doing. but with lulu they have quality over alo. i think some alo pieces are good, but not the trendy ones.

Dec, 2024

Have many Alo items and the quality is terrible on every piece regardless of following care instructions. Not to mention the customer service is absolutely the worst. Not to mention further that online and in person are different pricing?

Jun, 2024

Frustrating because I love their clothes but their employees are terrible, the stores have very low inventory, the online return policy is awful, and they cancel orders on me left and right!

May, 2024

Dec, 2023

Who What Wear

Alo's Airlift leggings quickly became my favorite pairs, and as someone who owns over 30, that means a lot!

Apr, 2025

Cosmopolitan

The clue is in the name, but Alo Yoga was first created with die hard yogis in mind – so you know its materials will square up to even the sweatiest of workout sessions. We love the supportive sports bras and seamless shorts.

Apr, 2025

Cart Curator

I've had a number of their styles on my wish list for quite some time including the Wild Thing Bra which is perfect for yoga or pilates and just looks so clean with the longline style and ruching. With all of Alo's styles you will find that they like to include detailing like the white piping on the Airlift Suit Up Bra that makes these items perfect for running from the gym to the shops etc.

Jan, 2024

YouTube

i love the cuts. but the quality of them could. improve... i have a really good sample survey of people I know who wear Alo Yoga. and literally sorry to say 100% of them said the quality is not is not the best. but we all said we would buy it again which is crazy

Dec, 2024

Okay first of all, all their dresses do NOT fit the same. The Alosoft courtside, Alosoft backspin, and Alosoft head start dress all fit differently. Some have shorts, some don't for one thing. And that's one fabric!

May, 2024

Retail Dive

Fans on Reddit have bemoaned higher prices and lower quality at Lululemon and Vuori over the years. Alo Yoga, too, gets its fair share of complaints around high prices versus quality.

Oct, 2025

The problem I've noticed is that Alo only allows you to write reviews for their product via a review link that is sent out shortly after delivery... This seems inherently deceptive. I've noticed that Alo quality is worse than Lulu or Nike. >$100 sweatpants have completely pilled up in just one month and the fit/quality of the fabrics of the jackets I've bought are pretty disappointing.

Mar, 2025

My stuff from 2018 is still holding up better than my stuff from this year.

Feb, 2025

I think if the prices go up any more it will cause a lot of people to walk away because lulu offers competitive pieces to a lot of what alo is doing. but with lulu they have quality over alo. i think some alo pieces are good, but not the trendy ones.

Dec, 2024

Have many Alo items and the quality is terrible on every piece regardless of following care instructions. Not to mention the customer service is absolutely the worst. Not to mention further that online and in person are different pricing?

Jun, 2024

Frustrating because I love their clothes but their employees are terrible, the stores have very low inventory, the online return policy is awful, and they cancel orders on me left and right!

May, 2024

Dec, 2023