Whitespace is a premium snowboard and lifestyle brand founded by three-time Olympic gold medalist Shaun White in 2022. Born from White's 30-year professional snowboarding career and his passion for fashion, the brand represents a blank canvas where performance meets style. Developed in partnership with outdoor retailer Backcountry, Whitespace creates technical snow gear and apparel designed to excel both on the slopes and in urban settings. The brand's philosophy centers on versatility, offering high-performance products that seamlessly transition from mountain to street. White's hands-on involvement in every aspect of design ensures authenticity and quality, drawing from his expertise as a professional athlete. The signature white stripe featured on snowboard bases reflects the brand's sophisticated, minimalist aesthetic. Whitespace aims to transcend traditional snowboarding boundaries, inspiring riders to forge their unique path while maintaining the highest standards of technical performance and contemporary style.