Geel

Under the Radar

Trendiness score

56 of 100

Popularity score

50 of 100

3

Brand fans

28

Product saves

Ronnie and 2 others favorited this brand

Los Angeles, California

https://geel.us

Style keywords

Slow fashion

Seasonless

Basics

Timeless

Minimalist

About the brand

Geel is a Los Angeles-based slow fashion brand founded by Irene Geel in 2021, dedicated to creating intentional wardrobe essentials that transcend seasonal boundaries. The brand focuses on crafting versatile, timeless pieces that seamlessly integrate into daily life, emphasizing comfort and adaptability above fleeting trends. Designed in Los Angeles and manufactured through ethical partnerships, Geel produces collections in small batches to eliminate waste and prevent overproduction. The brand's philosophy centers on creating garments that continuously end up in rotation - high-quality basics adaptable for any season or occasion. From soft modal tops and bodysuits to wovens, sweaters, and outerwear, Geel caters to individuals who value both comfort and style. The brand has evolved from its initial cut-and-sew knits to include more intricate designs while maintaining its core commitment to understated elegance and sustainability. Recent collaborations showcase the brand's ability to blend contemporary style with timeless appeal.

Los Angeles, California

https://geel.us

Instagram

59k followersOpen in app

What people are saying

Lisa Says Gah

I was not ready for how soft this tee is. It is so soft and nicely ribbed and hugs your curves perfectly, i bought a second color. I did have to size up - i normally wear xs/s in tops but the s in this one was just too second skin and looked not appropriate to wear in public.

Oct, 2025

Lisa Says Gah

love the cut on this one, such an easy elevated basic. i suspect in the colder months it'll be super cute layered under sweaters and cardigans...

Sep, 2025

Little Big City

This year, Geel has quickly become a brand at which I am a repeat customer. The fabrics, cuts, and pieces are so thoughtful yet wearable, and wont't break the bank.

Dec, 2024

Free People

I love all the Geel brand clothes, the texture and styles are incredible. I've been wearing this a ton!

Nov, 2024

I like TALA or Everlane, but also The Line BK and Geel have elevated basics.

Oct, 2024

Try the brand Geel for these -.

May, 2024

Free People

I thought this was so pretty in the photos online. I saw reviews talking about poor quality but when I saw it on sales I thought I'd try it. I got my hopes up but was extremely disappointed by the color, fit and quality.

Feb, 2025

Free People

I got my hopes up but was extremely disappointed by the color, fit and quality. I was most looking forward to the buttery yellow color and it looks like a dull yellow... The fabric is also just bad. I will be returning. Not even worth the sale price.

Feb, 2025

Free People

Wayyy overpriced for the quality. I washed this once and the fabric is pilling. Very disappointed and I can't believe I paid so much.

Aug, 2024

Lisa Says Gah

I was not ready for how soft this tee is. It is so soft and nicely ribbed and hugs your curves perfectly, i bought a second color. I did have to size up - i normally wear xs/s in tops but the s in this one was just too second skin and looked not appropriate to wear in public.

Oct, 2025

Lisa Says Gah

love the cut on this one, such an easy elevated basic. i suspect in the colder months it'll be super cute layered under sweaters and cardigans...

Sep, 2025

Little Big City

This year, Geel has quickly become a brand at which I am a repeat customer. The fabrics, cuts, and pieces are so thoughtful yet wearable, and wont't break the bank.

Dec, 2024

Free People

I love all the Geel brand clothes, the texture and styles are incredible. I've been wearing this a ton!

Nov, 2024

I like TALA or Everlane, but also The Line BK and Geel have elevated basics.

Oct, 2024

Try the brand Geel for these -.

May, 2024

Free People

I thought this was so pretty in the photos online. I saw reviews talking about poor quality but when I saw it on sales I thought I'd try it. I got my hopes up but was extremely disappointed by the color, fit and quality.

Feb, 2025

Free People

I got my hopes up but was extremely disappointed by the color, fit and quality. I was most looking forward to the buttery yellow color and it looks like a dull yellow... The fabric is also just bad. I will be returning. Not even worth the sale price.

Feb, 2025

Free People

Wayyy overpriced for the quality. I washed this once and the fabric is pilling. Very disappointed and I can't believe I paid so much.

Aug, 2024