THE NORTH FACE

Classic Favorite

Trendiness score

51 of 100

Popularity score

99 of 100

1

Brand fans

1

Product saves

KC favorited this brand

San Francisco, California

https://www.thenorthface.com

Style keywords

Adventure

Technical

Rugged

Outdoor

Exploration

About the brand

The North Face is an American outdoor recreation company founded in 1966 by Douglas and Susie Tompkins in San Francisco's North Beach area. Named after the coldest, most challenging side of mountains, the brand began as a small retail operation selling high-quality climbing and camping equipment. The iconic Half Dome logo, created in 1971 and inspired by Yosemite's rock formation, became instantly recognizable worldwide. Initially focused on serious mountaineers and outdoor enthusiasts, The North Face built its reputation through technical innovation and sponsoring expeditions to remote corners of the globe. By the late 1990s, the brand successfully expanded beyond outdoor athletes into streetwear, becoming a fashion symbol while maintaining its core ethos of exploration and pushing limits. Today, The North Face represents both authentic outdoor performance and urban street style, embodying the spirit of adventure with the tagline 'Never Stop Exploring.'

San Francisco, California

https://www.thenorthface.com

Instagram

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What people are saying

Outdoor Gear Lab

For solid warmth, great weather protection, and style on a more limited budget — without sacrificing quality — our women's testing team highly recommends The North Face Arctic Parka, which can frequently be found for about half price during end-of-season sales.

Jun, 2025

I love all of my north face jackets . I find them to be of very good quality. My oldest one is at least ten years old.

May, 2025

My wife had to buy emergency hiking shoes in Scotland, got North Face. Over the years we've had many conversations about what a great purchase that was, as they lasted forever.

May, 2025

Tracks Less Travelled

The build quality of The North Face Terra Peak Hooded Jacket is top-notch. From the stretchy cuffs to the constantly smooth zipper, I cannot fault the construction of the jacket.

Mar, 2025

Tracks Less Travelled

Considering the exceptional warmth and durability the Terra Peak delivers, I'd confidently say it's worth every dollar – and I wouldn't hesitate to purchase it again.

Mar, 2025

ELLE

Though it gained cult status in the 2010s through streetwear collaborations with Supreme, UNDERCOVER and MM6 Maison Margiela, its recent crossover with Cecilie Bahnsen's hyper-feminine designs and the uptick of casual outerwear on the runway have cemented its status as a spring staple.

Feb, 2025

Outdoor Gear Lab

The Summit Breithorn Hoodie is one of the warmest and most comfortable jackets we tested. This thick puffy jacket has excellent pockets and comfort features, is very weather-resistant, and is a consistent favorite among all of our testers.

Dec, 2024

YouTube

...that's really what the North Face is now. right it's outdoor goods that have become fast fashion they still have some good stuff and some hardcore stuff I think in their lineup.

May, 2025

GearJunkie

With a very long cut and somewhat tight chest, this jacket is best suited to taller, more slender body shapes. It also costs a hefty $700.

Apr, 2025

Thingtesting

The North Face reviews assert the brand works reliably: users praise durable backpacks, warm jackets and lasting fleeces but report inconsistent quality and poor warranty/service experiences.

Jan, 2025

BASE Magazine

You are paying a premium for the North Face name on this pack and there are packs that give you better value for money at this price point, however the back system is a premium feature and if brand is important then it is one to consider.

Oct, 2024

I thought the North Face was a good brand, but this is not the quality or service I am accustomed to from other outdoor brands.

May, 2025

Outdoor Gear Lab

For solid warmth, great weather protection, and style on a more limited budget — without sacrificing quality — our women's testing team highly recommends The North Face Arctic Parka, which can frequently be found for about half price during end-of-season sales.

Jun, 2025

I love all of my north face jackets . I find them to be of very good quality. My oldest one is at least ten years old.

May, 2025

My wife had to buy emergency hiking shoes in Scotland, got North Face. Over the years we've had many conversations about what a great purchase that was, as they lasted forever.

May, 2025

Tracks Less Travelled

The build quality of The North Face Terra Peak Hooded Jacket is top-notch. From the stretchy cuffs to the constantly smooth zipper, I cannot fault the construction of the jacket.

Mar, 2025

Tracks Less Travelled

Considering the exceptional warmth and durability the Terra Peak delivers, I'd confidently say it's worth every dollar – and I wouldn't hesitate to purchase it again.

Mar, 2025

ELLE

Though it gained cult status in the 2010s through streetwear collaborations with Supreme, UNDERCOVER and MM6 Maison Margiela, its recent crossover with Cecilie Bahnsen's hyper-feminine designs and the uptick of casual outerwear on the runway have cemented its status as a spring staple.

Feb, 2025

Outdoor Gear Lab

The Summit Breithorn Hoodie is one of the warmest and most comfortable jackets we tested. This thick puffy jacket has excellent pockets and comfort features, is very weather-resistant, and is a consistent favorite among all of our testers.

Dec, 2024

YouTube

...that's really what the North Face is now. right it's outdoor goods that have become fast fashion they still have some good stuff and some hardcore stuff I think in their lineup.

May, 2025

GearJunkie

With a very long cut and somewhat tight chest, this jacket is best suited to taller, more slender body shapes. It also costs a hefty $700.

Apr, 2025

Thingtesting

The North Face reviews assert the brand works reliably: users praise durable backpacks, warm jackets and lasting fleeces but report inconsistent quality and poor warranty/service experiences.

Jan, 2025

BASE Magazine

You are paying a premium for the North Face name on this pack and there are packs that give you better value for money at this price point, however the back system is a premium feature and if brand is important then it is one to consider.

Oct, 2024

I thought the North Face was a good brand, but this is not the quality or service I am accustomed to from other outdoor brands.

May, 2025