Holden Outerwear is a contemporary performance apparel brand founded in 2002 by professional snowboarder Mikey LeBlanc and designer Scott Zergebel. The brand revolutionized snowboarding fashion by bringing urban street-wear aesthetics to technical outerwear, departing from the traditional baggy, purely functional approach of competitors. Holden focuses on tailored fits, premium materials including hemp, recycled plastics, bamboo, genuine leather, and wool, while maintaining strong sustainability practices. The company draws inspiration from high-fashion runway brands like Marc Jacobs and G-Star rather than looking within the outerwear industry. Known for their neutral colors, sophisticated cuts, and attention to detail, Holden creates versatile pieces that seamlessly transition from mountain slopes to city streets. The brand has achieved international recognition across Asia, Europe, and North America, establishing itself as a leader in fashion-forward performance wear that doesn't compromise on style or environmental responsibility.