Madewell

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About the brand
Madewell is a contemporary American fashion brand with a complex heritage story. The original Madewell company was founded in 1937 in New Bedford, Massachusetts, as a workwear manufacturer by Julius Kivowitz, an immigrant who created denim overalls and sturdy clothing for New England dockworkers. However, the modern Madewell brand as we know it today was created in 2004 when J.Crew's CEO Mickey Drexler acquired the dormant trademark and logo, relaunching it as a women's clothing company that opened its first store in 2006. Positioned as J.Crew's younger sister brand, Madewell has built its identity around premium denim, leather goods, and timeless pieces with masculine-inspired fits. The brand successfully tapped into millennials' love for vintage aesthetics and heritage-focused branding, becoming a major growth driver for J.Crew. Recently, Madewell has evolved to appeal to Gen Z with looser, baggy silhouettes inspired by '90s and Y2K fashion, while maintaining its core focus on quality denim and effortless, lived-in style.
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Products from Madewell
Madewell
The Perfect Crewneck Tee in Allday Jersey
$45
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Madewell
The Perfect Crewneck Tee in Allday Jersey
$45
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Madewell
The Easy Crop Crewneck Tee in Soft Slub
$38
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Madewell
The Easy Crop Crewneck Tee in Soft Slub
$38
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Madewell
Supima Rib Tee
$42
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Madewell
Supima Rib Tee
$42
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Madewell
The Dimes Kitten Heel Boot In Crinkle Leather
$152.6
$218
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Madewell
The Dimes Kitten Heel Boot In Crinkle Leather
$218
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Madewell
The Greta Ballet Flats
$98
Shopbop
Madewell
The Dimes Kitten Heel Boot In Crinkle Leather
$152.6
$218
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Madewell
The Greta Ballet Flats
$98
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Madewell
The Remy Mary Jane Flats: Sculptural Buckle Edition
$148
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Madewell
(Re)generative Cotton Ribbed Scoop Neck Tank
$38
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Madewell
(Re)generative Cotton Ribbed Scoop Neck Tank
$38
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Madewell
The Neeka Ankle-Strap Heeled Sandals in Leather
$138
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Madewell
The Gabi Slide Sandals
$46.8
$78
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Madewell
The Gabi Slide Sandals
$78
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Madewell
The Chiara Kitten Heel Leather Sandals
$128
Shopbop
Madewell
Longline Straight Jeans
$82.8
$138
Shopbop
Madewell
The Dimes Kitten Heel Boots In Suede
$218
Shopbop
Madewell
The Perfect Crewneck Tee in Allday Jersey
$45
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Madewell
The Easy V-Neck Tee in Soft Slub
$35
Shopbop
Madewell
Drapey Rib Long-Sleeve Tee
$58
Shopbop
Madewell
The Easy V-Neck Tee in Soft Slub
$35
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Madewell
The Lexie Ankle Boots In Leather
$228
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Madewell
The Lexie Ankle Boots in Suede
$109.44
$228
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Madewell
The Greta Double-Strap Ballet Flat in Haircalf
$94.8
$158
Shopbop
Madewell
Rory Lug Booties
$178
Shopbop
Madewell
The Ciel Slim Ankle Boots
$248
Shopbop
Madewell
Drapey Rib Long-Sleeve Tee in Stripe
$52
Shopbop
Madewell
Greta Patent Heels
$84
$168
Shopbop
Madewell
The Perfect Crewneck Tee in Allday Jersey
$45
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Madewell
Mila Moc Booties
$138.6
$198
Shopbop
Madewell
The Perfect Vintage Crop Jeans
$148
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Madewell
Perfect Crewneck T-Shirt
$48
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Madewell
Lace-Trim Ribbed V-Neck Tank
$55
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Madewell
Mini Tee Dress in Stripe
$88
Shopbop
Madewell
Lace-Trim Ribbed V-Neck Tank
$55
Shopbop
Madewell
Smocked Midi Shirt Dress
$178
Shopbop
Madewell
Essex Denim Shorts
$88
Shopbop






















































