Hanky Panky

Style keywords
About the brand
Hanky Panky is a heritage American lingerie brand founded in 1977 by designer Gale Epstein and Lida Orzeck in New York. The company began when Epstein handcrafted a bra and panty set from embroidered handkerchiefs as a birthday gift for her friend Orzeck. This concept inspired them to become business partners and create a brand named after the original design. Hanky Panky revolutionized underwear in 1986 by inventing "The World's Most Comfortable Thong®" - a thong that couldn't be felt, solving visible panty line issues. Their patented signature lace fabric, dubbed "lace butter" by the Wall Street Journal in 2004, has made them a global phenomenon, selling one thong every 10 seconds worldwide. The brand is renowned for meticulous craftsmanship, using over 30 yards of thread per thong and sourcing fabrics and trims from the USA. A celebrity favorite and luxury lingerie staple, Hanky Panky combines innovative design with superior comfort and American-made quality, serving customers in over 70 countries.















