Hanky Panky

Hanky Panky brand image
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Popularity score
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Style keywords

Comfortable
Luxury
Lace
Innovative
Handcrafted

About the brand

Hanky Panky is a heritage American lingerie brand founded in 1977 by designer Gale Epstein and Lida Orzeck in New York. The company began when Epstein handcrafted a bra and panty set from embroidered handkerchiefs as a birthday gift for her friend Orzeck. This concept inspired them to become business partners and create a brand named after the original design. Hanky Panky revolutionized underwear in 1986 by inventing "The World's Most Comfortable Thong®" - a thong that couldn't be felt, solving visible panty line issues. Their patented signature lace fabric, dubbed "lace butter" by the Wall Street Journal in 2004, has made them a global phenomenon, selling one thong every 10 seconds worldwide. The brand is renowned for meticulous craftsmanship, using over 30 yards of thread per thong and sourcing fabrics and trims from the USA. A celebrity favorite and luxury lingerie staple, Hanky Panky combines innovative design with superior comfort and American-made quality, serving customers in over 70 countries.

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What people are saying

New York Magazine

Everyone seems to wear these. They come in every color, like 30 colors, and it's like a lace crayon box when you open your drawer. Here's what it is about them — they're inexpensive and last forever. I don't think I've ever thrown a single pair out. The stretch material never gives up on you, and they don't feel like you're wearing a thong.

Sep, 2025

InStyle

This Hanky Panky style checked all those boxes, the lightweight material molding perfectly to our body without feeling restrictive, while adjustable straps allowed us to find that perfect fit around the bust. It also held up nicely after multiple wears and gentle washes with air drying, showing no signs of pilling, fraying, or tearing...

Jul, 2025

Good Housekeeping

Testers were a bit skeptical of the one-size-fits-all sizing, but our testers of various sizes were impressed by how well it hugged their curves without feeling saggy or restrictive.

Jul, 2025

Thingtesting

I have been a loyal wearer of Hanky-Panky for as long as I can recall. Hanky-Panky are not only visually appealing but also exceptionally comfortable, making them the only underwear I choose to wear.

Jun, 2025

Who What Wear

The latest trends speak to the evolving lingerie landscape in 2025, where comfort, inclusivity, and bold fashion choices are at the forefront. The Hanky Panky team are excited to see how these styles will continue to resonate with customers, and empower them to express their unique style confidently.

Jan, 2025

Harper's Bazaar

Hanky Panky has been around since the 1970s, creating collections of comfortable undies that are perfect for your every day. Known best for its colourful lace thongs, boy shorts and knickers (which can be bought in sets), the brand also sells bras, camisoles and sleepwear.

Oct, 2024

Reddit

Not what you are looking for but I am a Hanky Panky girl for life. Probably have been wearing the brand since high school and despite trying to switch to Cosabella… I went right back.

Jun, 2024

Who What Wear

When Hanky Panky showed up, they redefined what comfortable, durable panties looked like. Yes, the price is high but we've been using this brand for 15+ years with no complaints. One of those products that's simply worth their cost.

Oct, 2023

Thingtesting

I prefer the cotton Hanky Pankies. However, I've had the popular lace panties and the daily lace panties and both are ok. I don't find that they wash that great. They are all fairly comfortable though and are overall better quality than other brands.

May, 2025

Reddit

I was looking at Hanky Panky but I'm wary because of the one size fits all. But ideally anything in or below that price range (<$25).

Jul, 2023

Thingtesting

I feel like the lace stretches out and becomes baggy over time. I understand the nature of elasticity, but I still was disappointed.

May, 2025

Reddit

I've been wearing nothing but hanky Panky for years. Loved them. Last time I purchased was 2019. Recently (6 months ago) I bought a few more bc some older pairs needed to go, and my new pairs are of noticeably worse quality. They fall apart after a few washes - and I wash them separately on gentle warm with Woolite laundry detergent. Gaping holes. Has anyone else noticed this? Very disappointing given the price point.

Sep, 2024

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