Etro
Style keywords
About the brand
Etro is a family-managed Italian luxury fashion house founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company in Milan. Originally established to provide high-quality fabrics to Italy's ready-to-wear industry, the brand quickly gained recognition for its distinctive paisley patterns and exceptional craftsmanship using noble fibers like silk, cashmere, and wool. The paisley motif, inspired by Gimmo's travels to India and his collection of antique shawls, became the brand's signature element. Over five decades, Etro has evolved into a prestigious lifestyle brand encompassing fashion, accessories, home goods, and fragrances. Still operated by Gimmo's four children, the brand embodies a free-spirited, cosmopolitan aesthetic that blends Italian craftsmanship with global influences. Known for its vibrant colors, intricate prints, and bohemian elegance, Etro represents "New Tradition" - merging heritage techniques with contemporary innovation to create timeless, sophisticated pieces for confident, creative individuals worldwide.
What people are saying
Products from Etro
Etro
Printed stretch-cotton poplin maxi dress
$1,719
$5,730
Net-a-Porter
Etro
Printed crepe maxi dress
$1,395
$4,650
Net-a-Porter
Etro
Belted floral-print silk-crepon maxi dress
$1,395
$4,650
Net-a-Porter
Etro
Asymmetric belted paisley-print woven midi shirt dress
$585
$1,950
Net-a-Porter
Etro
Floral-print cotton-poplin midi dress
$690
$2,300
Net-a-Porter
Etro
Belted floral-print cotton-poplin maxi shirt dress
$861
$2,870
Net-a-Porter
Etro
Printed woven maxi dress
$1,467
$4,890
Net-a-Porter
Etro
Off-the-shoulder twill-trimmed frayed silk-blend jacquard wrap gown
$1,047
$3,490
Net-a-Porter
Etro
Grosgrain-trimmed gathered metallic brocade mini dress
$690
$2,300
Net-a-Porter
Etro
Etro Floral silk midi dress
$1,545
$3,090
Mytheresa
Etro
Printed puff-sleeve gown
$2,190
$3,650
Mytheresa
Etro
Etro Balloon-sleeve silk jacquard minidress
$1,945
$3,890
Mytheresa
Etro
Etro Printed off-shoulder midi dress
$1,794
$2,990
Mytheresa
Etro
Etro V-neck printed cotton-blend minidress
$1,505
$2,150
Mytheresa
Etro
Etro Printed shirt midi dress
$1,085
$1,550
Mytheresa
Etro
Etro Floral minidress
$1,674
$2,790
Mytheresa
Etro
Etro Floral midi dress
$1,380
$2,300
Mytheresa
Etro
Etro Floral cotton midi shirt dress
$1,722
$2,870
Mytheresa
Etro
Wool and cotton-blend tweed minidress
$1,610
$2,300
Mytheresa
Etro
Etro Paisley knitted jacquard minidress
$1,603
$2,290
Mytheresa
Etro
Etro Printed minidress
$1,610
$2,300
Mytheresa
Etro
Printed cotton shirt dress
$1,380
$2,300
Mytheresa
Etro
Etro Printed tiered gown
$2,325
$4,650
Mytheresa
Etro
Etro Printed cotton midi dress
$1,365
$1,950
Mytheresa
Etro
Etro Cotton shirt dress
$796
$1,990
Mytheresa
Etro
Etro Floral minidress
$1,374
$2,290
Mytheresa
Etro
Etro Printed cotton shirt dress
$1,530
$2,550
Mytheresa
Etro
Etro Floral silk wrap dress
$1,120
$2,800
Mytheresa
Etro
Etro Paisley midi dress
$1,950
$3,250
Mytheresa
Etro
Printed cotton midi shirt dress
$1,113
$3,710
Net-a-Porter
Etro
Etro Printed cotton-blend shirt dress
$850
$1,700
Mytheresa
Etro
Etro Printed cotton and silk maxi dress
$1,295
$1,850
Mytheresa
Etro
Etro Paisley shirt dress
$708
$1,770
Mytheresa
Etro
Etro Printed cotton wrap dress
$1,025
$2,050
Mytheresa
Etro
Etro Floral shift dress
$882
$1,470
Mytheresa
Etro
Etro Printed halterneck silk beach dress
$1,110
$1,850
Mytheresa
Etro
Etro Floral midi dress
$740
$1,850
Mytheresa
Etro
Etro Printed wrap dress
$735
$1,470
Mytheresa
Etro
Etro Printed midi dress
$1,110
$1,850
Mytheresa
Etro
Etro Printed midi dress
$880
$2,200
Mytheresa