Etro
Style keywords
About the brand
Etro is a family-managed Italian luxury fashion house founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company in Milan. Originally established to provide high-quality fabrics to Italy's ready-to-wear industry, the brand quickly gained recognition for its distinctive paisley patterns and exceptional craftsmanship using noble fibers like silk, cashmere, and wool. The paisley motif, inspired by Gimmo's travels to India and his collection of antique shawls, became the brand's signature element. Over five decades, Etro has evolved into a prestigious lifestyle brand encompassing fashion, accessories, home goods, and fragrances. Still operated by Gimmo's four children, the brand embodies a free-spirited, cosmopolitan aesthetic that blends Italian craftsmanship with global influences. Known for its vibrant colors, intricate prints, and bohemian elegance, Etro represents "New Tradition" - merging heritage techniques with contemporary innovation to create timeless, sophisticated pieces for confident, creative individuals worldwide.
What people are saying
Products from Etro
Etro
Printed stretch-cotton poplin maxi dress
$1,719
$5,730
Net-a-Porter
Etro
Printed crepe maxi dress
$1,395
$4,650
Net-a-Porter
Etro
Off-the-shoulder fringed floral-brocade midi wrap dress
$1,467
$4,890
Net-a-Porter
Etro
Asymmetric belted paisley-print woven midi shirt dress
$585
$1,950
Net-a-Porter
Etro
Floral-print cotton-poplin midi dress
$690
$2,300
Net-a-Porter
Etro
Belted floral-print cotton-poplin maxi shirt dress
$861
$2,870
Net-a-Porter
Etro
Printed woven maxi dress
$1,467
$4,890
Net-a-Porter
Etro
Off-the-shoulder twill-trimmed frayed silk-blend jacquard wrap gown
$1,047
$3,490
Net-a-Porter
Etro
Crepe de chine maxi halterneck dress
$1,017
$3,390
Net-a-Porter
Etro
Grosgrain-trimmed gathered metallic brocade mini dress
$690
$2,300
Net-a-Porter
Etro
Printed ruffled silk maxi dress
$2,709
$3,870
Mytheresa
Etro
Floral silk midi dress
$1,854
$3,090
Mytheresa
Etro
Printed puff-sleeve gown
$2,555
$3,650
Mytheresa
Etro
Plunge-neck jacquard minidress
$1,610
$2,300
Mytheresa
Etro
Balloon-sleeve silk jacquard minidress
$1,945
$3,890
Mytheresa
Etro
Floral maxi dress
$1,225
$1,750
Mytheresa
Etro
Printed off-shoulder midi dress
$1,794
$2,990
Mytheresa
Etro
V-neck printed cotton-blend minidress
$1,505
$2,150
Mytheresa
Etro
Printed shirt midi dress
$1,085
$1,550
Mytheresa
Etro
Floral minidress
$1,953
$2,790
Mytheresa
Etro
Floral midi dress
$1,610
$2,300
Mytheresa
Etro
Floral cotton midi shirt dress
$2,009
$2,870
Mytheresa
Etro
Wool and cotton-blend tweed minidress
$1,610
$2,300
Mytheresa
Etro
Paisley knitted jacquard minidress
$1,603
$2,290
Mytheresa
Etro
Printed minidress
$1,610
$2,300
Mytheresa
Etro
Paisley cotton poplin shirt dress
$1,590
$2,650
Mytheresa
Etro
Paisley printed minidress
$1,572
$2,620
Mytheresa
Etro
Ruffled tiered paisley silk gown
$4,380
$7,300
Mytheresa
Etro
Floral cotton poplin maxi dress
$1,834
$2,620
Mytheresa
Etro
Printed cotton shirt dress
$1,380
$2,300
Mytheresa
Etro
Floral silk gown
$3,255
$4,650
Mytheresa
Etro
Printed tiered gown
$2,790
$4,650
Mytheresa
Etro
Printed cotton-blend maxi shirt dress
$3,438
$5,730
Mytheresa
Etro
Printed cotton midi dress
$1,365
$1,950
Mytheresa
Etro
One-shoulder printed midi dress
$1,512
$2,160
Mytheresa
Etro
Floral tiered cotton gown
$2,982
$4,970
Mytheresa
Etro
Logo printed tulle midi dress
$1,029
$1,470
Mytheresa
Etro
Floral silk crepon minidress
$2,142
$3,570
Mytheresa
Etro
Cotton shirt dress
$995
$1,990
Mytheresa
Etro
Floral silk chiffon gown
$4,470
$7,450
Mytheresa