Pucci

Classic Favorite

Trendiness score

55 of 100

Popularity score

92 of 100

5

Brand fans

45

Product saves

Ashkhen and 4 others favorited this brand

Florence, Italy

https://www.pucci.com

Style keywords

Kaleidoscopic

Vibrant

Bold

Mediterranean

Luxurious

About the brand

Founded in 1947 by Italian aristocrat Emilio Pucci, the Marquis of Barsento, the Pucci brand revolutionized post-war fashion with its unstructured, lightweight silk jersey dresses, kaftans, palazzo pyjamas, and printed scarves. Born from one of Florence's oldest families, Pucci's fashion career began unexpectedly when his streamlined ski outfit caught the attention of Harper's Bazaar in 1947. He quickly established boutiques on the glamorous island of Capri, creating resort clothing that embodied the Mediterranean's natural beauty and vibrant colors. Known as "The Prince of Prints," Pucci became synonymous with swirling, kaleidoscopic patterns that perfectly captured the spirit of the jet set and 'Swinging Sixties.' His bold, geometric designs broke away from traditional monochromatic styles, offering explosive color combinations that attracted celebrities like Marilyn Monroe, Jackie Kennedy, and Sophia Loren. The brand's philosophy centered on clothing that celebrated movement, caught light, and expressed personality, helping establish Italy's position on the global fashion map and pioneering the concept of luxury ready-to-wear.

Florence, Italy

https://www.pucci.com

Instagram

2m followersOpen in app

What people are saying

FASHION Magazine

Pucci has gone from retro-cool to right-now essential. After a long run of measured minimalism, Pucci's all-over-the-place flamboyance ushers in a new sartorial attitude that is anything but subtle.

Aug, 2025

FASHION Magazine

Pucci pieces are first and foremost about rendering the wearer happiness: their colours are mood-boosting and vibrant, their silhouettes billowy and buttery.

Aug, 2025

Marie Claire

I'm normally not a big print person, but they're something that Pucci does so well that anyone can wear. They're unique and whimsical and make me feel like a funky disco girl.

Jun, 2025

ComoMilano.com

The Emilio Pucci quality is excellent, high quality Italian prints, high quality hand finished (hand rolled borders) in Italy.

Dec, 2024

DESIGN and ART MAGAZINE

With the latest collection, Miceli has cleverly revived Pucci's iconic heritage while propelling it into a new era of expressive, joyful design.

Sep, 2024

scored a late 60s pucci dress for half off that is impeccably constructed and a fun groovy print.

Jun, 2024

Tellar

Emilio Pucci tends to run small, particularly in tailored pieces and figure-hugging dresses. Designed with an Italian silhouette in mind, Pucci clothing often assumes a slimmer bust, narrower waist, and lean hips.

Sep, 2025

Tellar

Pucci uses Italian sizing and traditionally catwalk-standard tailoring. Many pieces are made from luxury woven silks or jerseys with little stretch, so dresses and fitted tops may feel snug, especially in the bust or upper body.

Sep, 2025

Smart.DHgate

Pucci's prints, however, demand a more deliberate styling approach — I found their kaleidoscopic patterns beg for attention and sprinkle undeniable personality wherever you wear them.

Aug, 2025

The Fashion Spot

I love Camille Miceli and I think she understands the brand from a niche lifestyle POV because she is the client and she knows the clients. However, this is not my cup of tea at all. I wore Pucci only when Peter Dundas was there.

Apr, 2024

FASHION Magazine

Pucci has gone from retro-cool to right-now essential. After a long run of measured minimalism, Pucci's all-over-the-place flamboyance ushers in a new sartorial attitude that is anything but subtle.

Aug, 2025

FASHION Magazine

Pucci pieces are first and foremost about rendering the wearer happiness: their colours are mood-boosting and vibrant, their silhouettes billowy and buttery.

Aug, 2025

Marie Claire

I'm normally not a big print person, but they're something that Pucci does so well that anyone can wear. They're unique and whimsical and make me feel like a funky disco girl.

Jun, 2025

ComoMilano.com

The Emilio Pucci quality is excellent, high quality Italian prints, high quality hand finished (hand rolled borders) in Italy.

Dec, 2024

DESIGN and ART MAGAZINE

With the latest collection, Miceli has cleverly revived Pucci's iconic heritage while propelling it into a new era of expressive, joyful design.

Sep, 2024

scored a late 60s pucci dress for half off that is impeccably constructed and a fun groovy print.

Jun, 2024

Tellar

Emilio Pucci tends to run small, particularly in tailored pieces and figure-hugging dresses. Designed with an Italian silhouette in mind, Pucci clothing often assumes a slimmer bust, narrower waist, and lean hips.

Sep, 2025

Tellar

Pucci uses Italian sizing and traditionally catwalk-standard tailoring. Many pieces are made from luxury woven silks or jerseys with little stretch, so dresses and fitted tops may feel snug, especially in the bust or upper body.

Sep, 2025

Smart.DHgate

Pucci's prints, however, demand a more deliberate styling approach — I found their kaleidoscopic patterns beg for attention and sprinkle undeniable personality wherever you wear them.

Aug, 2025

The Fashion Spot

I love Camille Miceli and I think she understands the brand from a niche lifestyle POV because she is the client and she knows the clients. However, this is not my cup of tea at all. I wore Pucci only when Peter Dundas was there.

Apr, 2024