East Pacific Trade (EPT) is a Korean footwear brand founded in 2019 by Jai Baek in Seoul, South Korea. Baek, a footwear veteran who previously established and developed brands like DC Shoes, HUF, and Creative Recreation, created EPT upon returning to his home country. The brand specializes in lifestyle and skateboarding sneakers with a unique minimalistic design approach, rooted in street culture and skateboarding heritage. EPT's signature collection experiments with minimalist silhouettes and advanced cushioning technology, aiming to provide high-quality fitting experiences with innovative foam cushioning. The brand represents a cultural intersection between Californian skate culture and progressive Korean streetwear, creating honest shoes that are comfortable, clean, and built to last. With no hype or flash, EPT focuses on quality materials, responsible manufacturing, and designs that bridge eastern and western cultures, positioning itself as an individual label in the global sneaker market.