1XBLUE

Style keywords
About the brand
Founded in 2020 by self-taught designer Lois Saunders, 1XBLUE emerged from East London's underground fashion scene as a bold challenger to conventional streetwear norms. The brand began with an innovative approach to sustainability, recycling second-hand football scarfs into wearable garments, giving each piece a nostalgic aesthetic with sporting heritage. 1XBLUE has since evolved into a hyperrealist streetwear dream, fusing Y2K nostalgia, anime influences, and cyberpunk elements into vibrant, unconventional designs. Known for its surrealist graphics and avant-garde silhouettes, the brand blurs the line between fashion and art, with each collection telling a unique story that invites wearers into a world of self-expression and escapism. Remaining independently owned and operated by Saunders, 1XBLUE maintains its distinctive voice through signature pieces like the Butterfly Cardigan and Mescondi T-shirt, attracting fashion-forward individuals seeking authenticity and innovation in their wardrobe choices.
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Products from 1XBLUE
1XBLUE
Eyelet Tracksuit Top
$268
Revolve
1XBLUE
Eyelet Bikini Top
$75
$79
Revolve
1XBLUE
Rosary Bikini Bottom
$56
$65
Revolve
1XBLUE
Twist Top
$118
$147
Revolve
1XBLUE
Eyelet Bikini Bottom
$91
$106
Revolve
1XBLUE
Destiny Dress
$146
$220
Revolve
1XBLUE
Torque Wrap Top
$118
$147
Revolve
1XBLUE
Eyelet Tracksuit Sweatpants
$253
Revolve
1XBLUE
Scorpion Knit Mini Top
$89
$167
Revolve
1XBLUE
Eyelet Maxi Dress
$178
$286
Revolve
1XBLUE
Butterfly Top
$151
$160
Revolve
1XBLUE
Maxi Dress
$286
Revolve
1XBLUE
Spiral Slink Hoodie
$101
$160
Revolve
1XBLUE
Spiral Trouser
$63
$153
Revolve
1XBLUE
Twist Hoodie
$140
Revolve
1XBLUE
Hassar T-Shirt
$63
$140
Revolve
1XBLUE
Twist Tank Top
$98
$140
Revolve
1XBLUE
Nymph Tank Top
$88
$146
Revolve
1XBLUE
Spiral Mini Dress
$220
Revolve
1XBLUE
Tank Top
$95
$146
Revolve
1XBLUE
Polka Dot Skort
$88
$146
Revolve
1XBLUE
Spiral Mini Dress
$220
Revolve
1XBLUE
Biba Dress
$219
Revolve
1XBLUE
Mini Skirt
$146
Revolve
1XBLUE
Baroque Midi Skirt
$55
$146
Revolve
1XBLUE
Dahlia Mini Skirt
$57
$146
Revolve
1XBLUE
Lace Print Tank Top
$47
$146
Revolve
1XBLUE
Anime Diamond Top
$146
Revolve
1XBLUE
Dahlia Tank Top
$56
$146
Revolve
1XBLUE
Baroque T-shirt
$110
$146
Revolve
1XBLUE
Lace Hot Short
$47
$146
Revolve
1XBLUE
Capri in Anime Print
$146
Revolve
1XBLUE
Long Fringe Tank Top
$146
Revolve
1XBLUE
بنطلون كابري DAHLIA
$146
Revolve
1XBLUE
Spiral Skort
$125
$146
Revolve
1XBLUE
Nymph Tank Top
$146
Revolve
1XBLUE
Eyelet Tracksuit Bottoms
$139
$251
Revolve
1XBLUE
Cosmopolitan Midi Dress
$208
$238
Revolve
1XBLUE
Eyelet Tracksuit
$173
$266
Revolve
1XBLUE
Torque Tie Top
$126
$146
Revolve
What Makes 1XBLUE One of the Most Distinctive Voices in Independent Streetwear
1XBLUE operates at the intersection of streetwear, digital art, and subculture in a way that most independent labels attempt but few execute with the same level of visual coherence. The graphic dresses, printed tops, and skirts carry surrealist graphics and anime-influenced imagery developed entirely in-house by founder Lois Saunders, with each collection building on a distinct visual narrative rather than responding to trend cycles. The brand's origins in upcycled football scarves established an ethos of material reuse and craft that continues to inform how individual pieces are constructed, with made-to-order and one-of-one upcycled styles sitting alongside the broader ready-to-wear range. The graphic tees are the most recognisable entry points and the pieces that built the brand's following.
The range covers dresses, tops, skirts, shorts, pants, and swimwear, with the graphic and print-led styles running consistently across all categories. Remaining fully independent since its 2020 founding, 1XBLUE has maintained creative control over every collection, which is visible in the consistency of the aesthetic across drops. The Y2K, cyberpunk, and anime references that define the brand attract a shopper who sees clothing as a form of identity rather than a category purchase. For shoppers exploring a similar independent, art-forward aesthetic, PETER DO, Fait Par Foutch, and OSIS STUDIO are worth comparing on Plush.
Frequently Asked Questions
1XBLUE generally runs true to size, though fit varies across styles given the range spans structured and relaxed silhouettes. The graphic dresses and tops are cut with a relaxed ease, while the fitted styles follow the body more closely. Checking the size guide on each individual product listing is recommended, as made-to-order and upcycled pieces in particular have sizing specific to that item.
The brand is best known for its surrealist graphics, anime-influenced prints, and Y2K and cyberpunk aesthetic applied across dresses, tops, and skirts. The Butterfly Cardigan is the most recognisable signature piece. The brand also produces made-to-order and one-of-one upcycled styles, rooted in its origins repurposing vintage football scarves into wearable garments.
1XBLUE is built around self-expression rather than occasion dressing. The graphic tops and printed skirts work for everyday streetwear and creative environments. The dresses are suited for events, club nights, and spaces where the clothing is meant to be seen. The swimwear carries the same graphic energy into a resort or festival setting.
PETER DO shares the independent, conceptual approach with a more structured tailoring focus. Fait Par Foutch and OSIS STUDIO share the independent small-batch ethos with a more romantic and minimalist aesthetic respectively. 1XBLUE is the most graphic-forward and subculture-rooted of the group, with the strongest anime and Y2K visual identity.
1XBLUE is available directly at 1xblue.com. On Plush you can browse the available range in one place alongside comparable independent labels.
1XBLUE accepts returns within 14 days of delivery for items in unworn, original condition with tags attached. Note that made-to-order and one-of-one upcycled pieces are only returnable if faulty, as stated in the individual product description. Return shipping costs are at the buyer's expense. Each product listing on Plush identifies the source so you can review the applicable terms before purchasing.















































