TOTEME

Style keywords
About the brand
TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman, rooted in Swedish sensibilities and modern aspirations. Based in Stockholm, the brand emerged from the couple's vision to create the ultimate capsule wardrobe for women, built with timeless pieces that adapt to any lifestyle. Kling, a former fashion journalist and blogger, combined her aesthetic expertise with Lindman's luxury branding background to establish a label focused on minimalism, quality, and longevity. TOTEME's philosophy centers on creating modern classics with purpose and occasion in mind, emphasizing meticulous craftsmanship and methodic repetition. The brand explores the appeal of a modern uniform through distinct design cues, elevated fabrics, and perfected cuts. Known for signature pieces like the iconic scarf coat, TOTEME has garnered a cult following and A-list fans including Jennifer Lawrence and Gigi Hadid, establishing itself as one of Scandinavia's most exciting fashion exports.
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Products from TOTEME
TOTEME
Gathered hammered silk-satin maxi dress
$392
$980
Net-a-Porter
TOTEME
Cotton midi dress
$290
Mytheresa
TOTEME
Silk maxi dress
$830
Mytheresa
TOTEME
Cotton and linen minidress
$370
$740
Mytheresa
TOTEME
Jacquard striped cotton-blend shirt dress
$518
$740
Mytheresa
TOTEME
Pinstriped midi shirt dress
$420
$700
Mytheresa
TOTEME
Draped cotton and linen minidress
$444
$740
Mytheresa
TOTEME
Ribbed-knit one-shoulder midi dress
$440
Mytheresa
TOTEME
Satin slip dress
$360
$600
Mytheresa
TOTEME
Oversized cotton shirt dress
$364
$520
Mytheresa
TOTEME
Satin slip dress
$420
$600
Mytheresa
TOTEME
Denim midi dress
$462
$660
Mytheresa
TOTEME
Jersey maxi dress
$364
$520
Mytheresa
TOTEME
Floral draped maxi dress
$588
$840
Mytheresa
TOTEME
Jersey maxi dress
$364
$520
Mytheresa
TOTEME
Jersey maxi dress
$364
$520
Mytheresa
TOTEME
Monogram cotton wrap dress
$840
Mytheresa
TOTEME
Cotton-blend maxi dress
$420
$700
Mytheresa
TOTEME
Sablé midi dress
$500
$1,000
Mytheresa
TOTEME
Strapless fil coupé midi dress
$804
$1,340
Mytheresa
TOTEME
Strapless fil coupé maxi dress
$938
$1,340
Mytheresa
TOTEME
Paneled leather midi dress
$1,470
$2,100
Mytheresa
TOTEME
Strapless fil coupé maxi dress
$536
$1,340
Net-a-Porter
TOTEME
Embroidered organic cotton and silk-blend shirt
$540
Net-a-Porter
TOTEME
+ NET SUSTAIN Curved ribbed stretch organic cotton-jersey tank
$130
Net-a-Porter
TOTEME
+ NET SUSTAIN Curved ribbed stretch organic cotton-jersey tank
$130
Net-a-Porter
TOTEME
Jacquard-knit top
$96
$320
Net-a-Porter
TOTEME
Organic cotton-jersey T-shirt
$105
$150
Net-a-Porter
TOTEME
Embroidered silk-twill shirt
$790
Net-a-Porter
TOTEME
Embroidered silk-twill shirt
$750
Net-a-Porter
TOTEME
Ribbed stretch-cotton jersey T-shirt
$72
$119
Net-a-Porter
TOTEME
Organic cotton-jersey T-shirt
$140
$200
Net-a-Porter
TOTEME
Organic denim shirt
$195
$650
Net-a-Porter
TOTEME
Satin shirt
$483
$690
Mytheresa
TOTEME
Satin top
$300
$500
Mytheresa
TOTEME
Ribbed-knit cotton jersey tank top
$140
Mytheresa
TOTEME
Cotton poplin shirt
$380
Mytheresa
TOTEME
Cotton-blend racerback tank top
$120
Mytheresa
TOTEME
Cotton-blend jersey tank top
$130
Mytheresa
TOTEME
Leather top
$1,050
$1,500
Mytheresa
Why Is TOTEME Considered a Leader in Modern Slow Fashion?
TOTEME has been making the case for slow fashion longer than the term became fashionable. Who What Wear specifically noted that the brand stood firm in its approach well before quiet luxury became a trend, and the product record backs this up: pieces that become best-sellers on release and remain on wish lists years later. The range covers the full wardrobe, from organic cotton jersey T-shirts and ribbed tank tops at under $150, through to hammered silk-satin maxi dresses, fil coupé occasion pieces, and the signature wool and cashmere-blend coat at the top end. The consistency of fabrication and cut across all price points is what distinguishes TOTEME from most brands operating in the contemporary minimalist space.
Which TOTEME Categories Are Best for Building a Minimalist Wardrobe?
The denim category is one of TOTEME's strongest offerings alongside the dresses. The Twisted Seam high-rise straight-leg organic jeans, the Classic Cut organic jeans, and the pleated high-rise wide-leg styles, designed with the same attention to proportion and fit as the brand's tailoring, and the organic cotton and NET SUSTAIN credentials run through the entire jeans range. The outerwear, particularly the Signature wool and cashmere-blend coat and the quilted recycled-shell jacket, are the pieces the brand is most consistently praised for across editorial coverage. For shoppers exploring comparable aesthetics, SAMSOE SAMSOE, Filippa K, By Malene Birger, and AKNVAS are worth comparing on Plush.
Frequently Asked Questions
TOTEME sits in the accessible luxury tier, with basics starting under $150 and signature outerwear and occasion pieces reaching up to around $2,000 at full retail. The brand's reputation, consistently reinforced by Harper's Bazaar, Who What Wear, and a loyal community of long-term customers, is built on pieces that hold their quality and relevance across multiple seasons. The wool fabrication in particular is noted for its felted quality and structured softness. For shoppers who want a wardrobe built to last rather than refresh seasonally, TOTEME is one of the most reliable investments in contemporary fashion.
TOTEME generally runs true to size with a relaxed, considered fit across most categories. The brand favours clean, unfussy silhouettes, and the cuts are designed to work across a range of body types without excessive tailoring. The more structured pieces, including tailored trousers and outerwear, follow a precise line and sizing up is recommended if you prefer more room through the shoulders or torso. The jersey and stretch styles have natural give and are the most forgiving across sizes.
TOTEME is available through Net-a-Porter and Mytheresa. On Plush, you can browse the full available range across both retailers in one place with live sale pricing shown for each piece.
TOTEME is best known for the iconic scarf coat, which has become one of the most recognisable pieces in contemporary fashion, and for its approach to elevated basics: organic cotton T-shirts, ribbed tanks, hammered silk shirts, and wide-leg trousers that are designed to work together and be worn indefinitely. The brand is also known for its embroidered silk-twill pieces and its denim range, which uses organic cotton throughout and is cut with the same precision as the tailoring.
Sustainability is embedded in how TOTEME operates across the range. The brand produces a significant number of pieces under the NET SUSTAIN label using organic cotton, recycled shells, and organic denim. The wider collection uses organic cotton and natural fabrics throughout. The brand's slow fashion philosophy, producing pieces designed for longevity rather than seasonal turnover, is itself a meaningful sustainability position and one that has been consistently maintained since the brand's founding in 2014.
SAMSOE SAMSOE and Filippa K share the Scandinavian minimalist aesthetic but operate at a lower price point with less emphasis on craft and fabrication. AKNVAS shares the clean silhouette direction with a stronger focus on structured tailoring. TOTEME is the most complete capsule wardrobe brand of the group, covering basics through to outerwear and occasion dressing with consistent quality across every category.
Return policies vary by retailer. Net-a-Porter offers returns within 28 days, while Mytheresa allows returns within 30 days for eligible items in original condition with tags attached. Toteme accepts returns for full-price and most sale items within 14 days of delivery. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.























































