FARM Rio
Style keywords
About the brand
FARM Rio is a beloved Brazilian fashion brand founded in 1997 by Kátia Barros and Marcello Bastos, starting as a small booth at a fashion market in Rio de Janeiro. The brand has grown from local roots into a global phenomenon, now operating over 100 stores across Brazil and expanding internationally to major cities like New York, Los Angeles, Paris, and London. FARM Rio embodies the philosophy "Dress in Happiness," creating wearable art that celebrates the vibrant spirit of Rio de Janeiro and Brazilian culture. Known for its bold, tropical prints and colorful designs inspired by Brazil's lush landscapes and rich heritage, FARM Rio transforms the beauty of Brazilian nature and culture into distinctive fashion pieces. The brand collaborates with local artisans and maintains a commitment to sustainability while fostering joy and optimism through its collections. Today, FARM Rio is part of Grupo Soma, Brazil's largest fashion retail group, and continues to bring the sun-kissed casualness of the "carioca spirit" to fashion lovers worldwide.
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Products from FARM Rio
FARM Rio
Lee floral cotton-blend maxi dress
$206
$295
Mytheresa
FARM Rio
Printed halterneck maxi dress
$154
$220
Mytheresa
FARM Rio
Crocheted cotton and denim shorts
$115
$230
Net-a-Porter
FARM Rio
Floral maxi dress
$315
Mytheresa
FARM Rio
Draped floral midi dress
$315
Mytheresa
FARM Rio
Blue Flowing Beauty floral maxi dress
$332
$475
Mytheresa
FARM Rio
Tropical Landing ruffled maxi dress
$390
Mytheresa
FARM Rio
Nature guipure lace maxi dress
$395
$565
Mytheresa
FARM Rio
Nature guipure lace maxi dress
$430
$615
Mytheresa
FARM Rio
Delicate Garden Brown printed maxi dress
$234
$335
Mytheresa
FARM Rio
Tropical Flight Green guipure minidress
$332
$475
Mytheresa
FARM Rio
Cashew Mandala Cream printed maxi dress
$311
$445
Mytheresa
FARM Rio
White Sun broderie anglaise cotton shirt
$259
$370
Mytheresa
FARM Rio
Sicily Flowers cotton shirt dress
$308
$440
Mytheresa
FARM Rio
Garden Tiles cotton shirt dress
$308
$440
Mytheresa
FARM Rio
Printed cotton midi dress
$311
$445
Mytheresa
FARM Rio
Floral midi dress
$210
$300
Mytheresa
FARM Rio
Floral-appliqué top
$157
$225
Mytheresa
FARM Rio
Floral halterneck cotton minidress
$220
$315
Mytheresa
FARM Rio
Floral organza minidress
$365
Mytheresa
FARM Rio
Seashell broderie anglaise cotton shirt
$238
$340
Mytheresa
FARM Rio
Cashew Mandala floral-print cotton-poplin maxi dress
$149
$298
Net-a-Porter
FARM Rio
Nature appliquéd striped cotton-poplin maxi dress
$132
$330
Net-a-Porter
FARM Rio
Floral cotton maxi dress
$273
$390
Mytheresa
FARM Rio
Embroidered cotton and linen midi dress
$445
Mytheresa
FARM Rio
Puff-sleeve denim shirt
$285
Mytheresa
FARM Rio
Folk Floral cotton miniskirt
$240
Mytheresa
FARM Rio
Crochet cotton-blend wide-leg pants
$294
$420
Mytheresa
FARM Rio
Jardin de Rêve floral linen-blend top
$189
$315
Mytheresa
FARM Rio
Spring Awakening cotton crop top
$105
$150
Mytheresa
FARM Rio
Tile Dream high-rise bikini bottoms
$91
$130
Mytheresa
FARM Rio
Sweet Bloom ruffled swimsuit
$310
Mytheresa
FARM Rio
Printed triangle bikini top
$87
$145
Mytheresa
FARM Rio
Printed bikini top
$101
$145
Mytheresa
FARM Rio
Printed bikini bottoms
$93
$155
Mytheresa
FARM Rio
Cotton lace shirt
$248
$355
Mytheresa
FARM Rio
High-rise cotton lace shorts
$147
$210
Mytheresa
FARM Rio
Cotton lace shirt
$238
$340
Mytheresa
FARM Rio
Banana Royalty Kalendoscope Multicolor shorts
$150
$215
Mytheresa
FARM Rio
Printed cotton midi skirt
$264
$330
Mytheresa
What Makes FARM Rio's Print Design Approach Genuinely Distinctive
FARM Rio's prints are not sourced from trend forecasting agencies or licensed from pattern archives: they are developed in-house in Rio de Janeiro, drawing directly from Brazil's flora, fauna, and cultural heritage. The tropical print dresses, floral maxi styles, and bold print tops that define the brand carry a specificity and colour confidence that is rooted in the carioca spirit of Rio de Janeiro rather than international trend cycles. InStyle described a FARM Rio dress as flora-y without being saccharine, with a vacation-y cut and eco-friendly fabric construction that captures exactly why the brand has built a global following since its founding as a market stall in 1997. Reddit buyers who wear the brand regularly note consistent compliments and a level of uniqueness and quality that makes the price point feel justified, particularly across the printed dresses and woven styles where the print development is most visible.
Why FARM Rio Works Across a Full Warm-Weather Wardrobe
The range on Plush covers dresses, jumpsuits, coats and jackets, pants, skirts, tops, shorts, swimwear, and shoes, making it one of the most complete warm-weather wardrobe brands on Plush at this price point. The brand's sustainability commitments, including collaborations with local Brazilian artisans and eco-responsible fabric development, add meaningful value alongside the aesthetic. The maxi dresses and knit styles are the most versatile entry points for shoppers new to the brand. For shoppers exploring a similar Brazilian and maximalist print aesthetic, PatBO, Agua Bendita, Indah, and Zimmermann are worth comparing on Plush.
Frequently Asked Questions
FARM Rio sizing is inconsistent across styles, which is the most important thing to know before ordering. Some styles run true to size, others run large, and some run small through the ribcage and waist. Checking the size guide on each individual product listing and reading the style-specific reviews before ordering is strongly recommended. The flowy maxi dresses and tiered styles are more forgiving across fits than the fitted and structured styles.
FARM Rio sits in the accessible contemporary category, with most dresses ranging from $150 to $350 at retail. The brand's strength is its print development, which is done entirely in-house in Rio de Janeiro and draws on Brazilian cultural and natural heritage in a way that no other brand at this price point replicates. Reddit buyers who wear the brand regularly note consistent compliments and a level of uniqueness that makes the price feel justified. Shopping sale pricing on Plush brings a significant portion of the range to well below retail.
The brand is built around warm-weather, resort, and casual occasion dressing. Maxi dresses and printed midi styles work for beach, resort, travel, and garden events. Knit tops and printed skirts cover everyday summer and smart casual dressing. The swimwear and shorts handle pool and beach settings.
PatBO shares the Brazilian print-led aesthetic with a stronger focus on occasion and evening dressing at a higher price point. Agua Bendita offers a similar Latin American maximalist sensibility with a stronger swimwear and resort focus. Indah works in a comparable bold print and warm-weather aesthetic with a stronger Bali-influenced resort and swimwear offering. Zimmermann operates at a similar contemporary luxury level with a more refined, Australian-influenced approach to print-led dressing. FARM Rio is the most print-forward and culturally specific of the group, with the strongest Brazilian heritage and the broadest warm-weather wardrobe range.
FARM Rio is available directly at farmrio.com and through NET-A-PORTER, Mytheresa, Revolve, and Shopbop. On Plush you can compare available pieces and live sale pricing across all retailers in one place.
Return policies vary by retailer. FARM Rio's own site at farmrio.com accepts returns within 30 days of purchase. NET-A-PORTER accepts returns within 28 days, and Mytheresa, Revolve, and Shopbop each accept returns within 30 days, for items in unworn condition with original tags attached. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.