WAYF
Style keywords
About the brand
WAYF, an acronym for "Where Are You From," is a contemporary fashion brand founded in 2012 by designer Meredith Fisher. The Kentucky native launched her career during a high school internship with designer Jennifer Nicholson, where her designs were discovered by Los Angeles boutique Satine. Within weeks, Fisher's color-blocked silk dresses caught the attention of celebrity stylist Rachel Zoe and fashion icons the Olsen twins, establishing WAYF as an instant favorite in the fashion world. The brand has built its reputation on delivering affordable luxury to the contemporary market, specializing in feminine mini dresses, floaty blouses, and sleek jumpsuits. WAYF's philosophy centers on creating pieces that are effortlessly wearable while incorporating thoughtful details that feel special. Today, the brand is carried by major retailers including Nordstrom, Bloomingdale's, Shopbop, and Revolve, making it accessible to fashion-savvy consumers seeking on-trend pieces that blend style, comfort, and accessibility.
Products from WAYF
WAYF
Leighton Mini Dress
$52.8
$88
Shopbop
WAYF
Boxy Leather Jacket
$158
Shopbop
WAYF
Sylvie Velvet Cami
$25.6
$128
Shopbop
WAYF
Savanna Pants
$17.8
$89
Shopbop
WAYF
Dolly Lace Top
$40.05
$89
Shopbop
WAYF
Lacey Tie Front Top
$35.4
$59
Shopbop
WAYF
Blaire Midi Skirt
$79
Shopbop
WAYF
Elle Mini Skirt
$33
$55
Shopbop
WAYF
Katherine Bubble Hem Dress
$62.3
$89
Shopbop
WAYF
Juliet Midi Dress
$69.3
$99
Shopbop
WAYF
Jasmine Balloon Pants
$62.3
$89
Shopbop
WAYF
Jasmine Balloon Pants
$31.6
$79
Shopbop
WAYF
Jasmine Cami Top
$23.6
$59
Shopbop
WAYF
Josefina Midi Dress
$99
Shopbop
WAYF
Leighton Mini Dress
$88
Shopbop
WAYF
Emma Short Sleeve Top
$59
Shopbop
WAYF
Emma Ruffle Shorts
$65
Shopbop
WAYF
Sophia Ruffle Top
$85
Shopbop
WAYF
Sophia Ruffle Skirt
$53.4
$89
Shopbop
WAYF
Martini Mini Dress
$89
Shopbop
WAYF
Liv Ruched Midi Dress
$89
Shopbop
WAYF
Martini Mini Dress
$89
Shopbop
WAYF
Rosemary Mini Dress
$89
Shopbop
WAYF
Margeaux Halter Dress
$62.3
$89
Shopbop
WAYF
Martini Mini Dress
$89
Shopbop
WAYF
Goldie Top
$59
Shopbop
WAYF
Bahia Mini Dress
$89
Shopbop
WAYF
Goldie Mini Skirt
$65
Shopbop
WAYF
Somerset Midi Dress
$124
Shopbop
WAYF
Lola Shorts
$63.2
$79
Shopbop
WAYF
Lola Cami
$65
Shopbop
WAYF
Heidi Halter Midi Dress
$128
Shopbop
WAYF
Havana Mini Dress
$79
Shopbop
WAYF
Wendy Shorts
$69
Shopbop
WAYF
Wendy Top
$69
Shopbop
WAYF
Talia Top
$75
Shopbop
WAYF
Talia Ruffle Skort
$79
Shopbop
WAYF
Nila Long Sleeve Dress
$89
Shopbop
WAYF
Isabelle Cami Dress
$89
Shopbop
WAYF
Kaelani Jacket
$118
Shopbop