TIMBERLAND

Style keywords
About the brand
Timberland is an iconic American footwear and apparel brand that began in 1952 when Nathan Swartz, a Russian immigrant and veteran shoemaker, purchased half-interest in the Abington Shoe Company in Boston. The brand's defining moment came in 1973 with the introduction of the original Timberland boot, featuring revolutionary injection-molding technology that created the first truly waterproof leather work boot. This breakthrough "yellow boot" set new industry standards and became so popular that the company was renamed Timberland in 1978. What started as functional workwear for blue-collar workers evolved into a global cultural phenomenon, particularly through its adoption by hip-hop culture in the 1990s. Artists like Notorious B.I.G. and Tupac Shakur helped cement Timberland's status as a fashion staple, transforming rugged work boots into streetwear essentials. Today, Timberland represents a unique blend of craftsmanship, durability, and cultural significance, maintaining its reputation for quality while serving diverse communities from construction sites to city streets worldwide.








