Selkie

Classic Favorite

Trendiness score

52 of 100

Popularity score

87 of 100

4

Brand fans

25

Product saves

Siobhan and 3 others favorited this brand

Los Angeles

Style keywords

Romantic

Whimsical

Feminine

Fantasy

Dreamy

About the brand

Selkie is a Los Angeles-based fashion brand founded in 2018 by Kimberley Gordon, former co-founder of Wildfox Couture. Born from Gordon's love of folklore, the brand takes its name from Irish, Scottish, Icelandic and Scandinavian mythology - the selkie, a shapeshifting woman of the ocean. This mythological inspiration reflects the brand's deeper meaning of rebirth and self-discovery, as Gordon created Selkie after losing her previous company, viewing it as her own transformation and return to creative freedom. The brand is renowned for its dreamy, romantic designs featuring voluminous silhouettes and delicate fabrics. Selkie's signature puff dresses, with their empire waists and billowing sleeves, have become viral sensations. The brand champions size inclusivity, offering pieces from XXS to 6X, and operates as a low-waste company through small-batch production. Each collection tells a whimsical story, blending vintage-inspired elements with contemporary sensibilities to create fantasy-driven clothing that empowers women to express their authentic selves.

Los Angeles

Instagram

927k followersOpen in app

What people are saying

Lemon8

I recently bought my first Selkie dress and I am absolutely in love! The vibrant patterns and puffed sleeves give it such a whimsical feel, perfect for my girly aesthetic.

Jan, 2025

The Wandering Afro

I still have that dress, and the quality has remained great. Since then, I've purchased over four more pieces, and I love every one of them.

Jul, 2024

Kirsten Wendlandt

I've been very impressed with the quality of all 3 of my Selkie dresses. You definitely get what you pay for! It's clear Selkie dresses are built to last, and they truly both look and feel like high end, quality dresses.

Apr, 2024

Lemon8

One of the standout trends is the dreamy puff dress, popularized by brands like Selkie. These dresses are perfect for anyone seeking a magical, royal aesthetic, characterized by voluminous sleeves and fairytale-like shapes.

Sep, 2023

YouTube

I was like is this really just are you paying for the name or is the quality there and I really do have to say that I'm pleasantly surprised with how thick the material is.

Aug, 2023

Adrian Hemsley

Lace and Sheer Fabrics: Selkie's puffed-sleeve dresses and Reformation's lace-trimmed slips embodied the trend's delicacy.

Mar, 2025

The material of these dresses does not stretch at all so make sure you've measured properly and if on the edge of sizes, go bigger. It can always be taken in.

Jan, 2025

The Wandering Afro

Most of their dresses are polyester, not the most luxurious fabric but one of the most affordable fabrics that will hold the style of Selkie dresses.

Jul, 2024

Kirsten Wendlandt

Selkie is definitely considered a higher end or “luxury brand”. The prices are not attainable for everyone, and for most of us they are more of a special occasion or one time thing kind of purchase.

Apr, 2024

Schimiggy Reviews

I rarely ever wear a large in any brand, so it's safe for me to say that you should size up in Selkie apparel.

Jan, 2024

For this specific one: its absolutely horrible. the fabric is terrible and the bodysuit is comically small. Like, I actually cannot wear the bodysuit because it is at least 2 sizes too small. The 'over'-dress is completely fine, just my normal Selkie size. I will not be purchasing their see-through dresses again. Huge disappointment, ESPECIALLY!!! for the price.

Apr, 2025

Schimiggy Reviews

I recommend Selkie organza puff dresses. They feel full and look amazing when worn. I do not recommend Selkie's Tea Rose dresses at their current price point. The material feels cheap and doesn't have the princess poofiness that comes with the organza dresses.

Jan, 2024

Lemon8

I recently bought my first Selkie dress and I am absolutely in love! The vibrant patterns and puffed sleeves give it such a whimsical feel, perfect for my girly aesthetic.

Jan, 2025

The Wandering Afro

I still have that dress, and the quality has remained great. Since then, I've purchased over four more pieces, and I love every one of them.

Jul, 2024

Kirsten Wendlandt

I've been very impressed with the quality of all 3 of my Selkie dresses. You definitely get what you pay for! It's clear Selkie dresses are built to last, and they truly both look and feel like high end, quality dresses.

Apr, 2024

Lemon8

One of the standout trends is the dreamy puff dress, popularized by brands like Selkie. These dresses are perfect for anyone seeking a magical, royal aesthetic, characterized by voluminous sleeves and fairytale-like shapes.

Sep, 2023

YouTube

I was like is this really just are you paying for the name or is the quality there and I really do have to say that I'm pleasantly surprised with how thick the material is.

Aug, 2023

Adrian Hemsley

Lace and Sheer Fabrics: Selkie's puffed-sleeve dresses and Reformation's lace-trimmed slips embodied the trend's delicacy.

Mar, 2025

The material of these dresses does not stretch at all so make sure you've measured properly and if on the edge of sizes, go bigger. It can always be taken in.

Jan, 2025

The Wandering Afro

Most of their dresses are polyester, not the most luxurious fabric but one of the most affordable fabrics that will hold the style of Selkie dresses.

Jul, 2024

Kirsten Wendlandt

Selkie is definitely considered a higher end or “luxury brand”. The prices are not attainable for everyone, and for most of us they are more of a special occasion or one time thing kind of purchase.

Apr, 2024

Schimiggy Reviews

I rarely ever wear a large in any brand, so it's safe for me to say that you should size up in Selkie apparel.

Jan, 2024

For this specific one: its absolutely horrible. the fabric is terrible and the bodysuit is comically small. Like, I actually cannot wear the bodysuit because it is at least 2 sizes too small. The 'over'-dress is completely fine, just my normal Selkie size. I will not be purchasing their see-through dresses again. Huge disappointment, ESPECIALLY!!! for the price.

Apr, 2025

Schimiggy Reviews

I recommend Selkie organza puff dresses. They feel full and look amazing when worn. I do not recommend Selkie's Tea Rose dresses at their current price point. The material feels cheap and doesn't have the princess poofiness that comes with the organza dresses.

Jan, 2024