Safiyaa
Style keywords
About the brand
Founded in 2011 by Daniela Karnuts, Safiyaa emerged from a vision to bridge the gap in women's luxury fashion that men's Savile Row tailoring had long filled. Named after Karnuts' daughter—with 'Safiyaa' meaning purity in Urdu—the London-based brand operates in the innovative demi-couture space, combining bespoke craftsmanship with made-to-order efficiency. Each piece is meticulously crafted from start to finish by a single artisan, ensuring exceptional quality while avoiding the prohibitive costs of haute couture. Safiyaa has become synonymous with timeless elegance and architectural precision, attracting a distinguished clientele including Meghan Markle, Michelle Obama, Jennifer Lopez, and Kate Winslet. The brand's philosophy centers on creating investment-worthy pieces that transcend seasonal trends, offering women sophisticated wardrobe foundations comparable to men's bespoke suiting. With clean lines, bold silhouettes, and refined tailoring, Safiyaa represents modern luxury that empowers women through impeccable fit and enduring style.
What people are saying
Products from Safiyaa
Safiyaa
Ginevra cape-effect embellished stretch-crepe gown
$996
$3,320
Net-a-Porter
Safiyaa
Cadenza cape-effect sequined georgette and stretch-crepe gown
$839
$2,795
Net-a-Porter
Safiyaa
Allinae sequined mesh maxi dress
$755
$2,515
Net-a-Porter
Safiyaa
Janie one-shoulder crepe and sequined tulle mini dress
$797
$2,655
Net-a-Porter
Safiyaa
Briannie strapless faille-trimmed stretch-crepe gown
$923
$3,075
Net-a-Porter
Safiyaa
Strapless crepe gown
$490
$1,225
Net-a-Porter
Safiyaa
Dana embellished crepe gown
$587
$1,955
Net-a-Porter
Safiyaa
Bridal Azrael gown
$878
$1,255
Mytheresa
Safiyaa
Bridal embellished crêpe cape gown
$1,960
$2,450
Mytheresa
Safiyaa
Bridal strapless crêpe gown
$1,004
$1,255
Mytheresa
Safiyaa
Salmone crêpe midi dress
$1,270
Mytheresa
Safiyaa
Bridal asymmetric midi dress
$1,176
$1,470
Mytheresa
Safiyaa
Bridal Beatriz embellished crepe gown
$1,554
$2,590
Mytheresa
Safiyaa
Bridal Damona embellished gown
$1,362
$2,725
Mytheresa
Safiyaa
Bridal Starlana feather-trimmed crêpe gown
$1,070
$2,140
Mytheresa
Safiyaa
Bridal Ginevra embellished gown
$1,434
$2,390
Mytheresa
Safiyaa
Ambere embroidered cape-detail gown
$1,060
$2,650
Mytheresa
Safiyaa
Feather-trimmed midi dress
$1,211
$1,730
Mytheresa
Safiyaa
Beatriz embellished gown
$1,590
$2,650
Mytheresa
Safiyaa
Starlana feather-trimmed off-shoulder gown
$1,498
$2,140
Mytheresa
Safiyaa
Beatriz embellished gown
$1,855
$2,650
Mytheresa
Safiyaa
Rowan Manorel embellished caped midi dress
$1,855
$2,650
Mytheresa
Safiyaa
Starling feather-trimmed midi dress
$1,077
$1,795
Mytheresa
Safiyaa
Viba sequined gown
$1,564
$2,235
Mytheresa
Safiyaa
Aurelius balloon-sleeve midi dress
$977
$1,955
Mytheresa
Safiyaa
Makkari crêpe gown
$767
$1,535
Mytheresa
Safiyaa
Makkari embellished strapless crêpe gown
$1,149
$1,915
Mytheresa
Safiyaa
Crystal-embellished caped gown
$1,590
$2,650
Mytheresa
Safiyaa
Pollina crêpe gown
$1,368
$1,955
Mytheresa
Safiyaa
Lilien caped crepe gown
$1,257
$2,095
Mytheresa
Safiyaa
Wilson crêpe fishtail gown
$1,089
$1,815
Mytheresa
Safiyaa
Pollina crêpe gown
$1,173
$1,955
Mytheresa
Safiyaa
Asymmetric crêpe midi dress
$697
$1,395
Mytheresa
Safiyaa
Lilien halterneck crêpe gown
$1,466
$2,095
Mytheresa
Safiyaa
Ginkgo caped gown
$1,074
$1,535
Mytheresa
Safiyaa
Opal off-shoulder crêpe midi dress
$697
$1,395
Mytheresa
Safiyaa
Kalika embellished caped crêpe gown
$1,855
$2,650
Mytheresa
Safiyaa
Opal asymmetric crêpe midi dress
$697
$1,395
Mytheresa
Safiyaa
Wilson crêpe gown
$1,270
$1,815
Mytheresa
Safiyaa
Caped gown
$921
$1,535
Mytheresa