SHUSHU/TONG

Classic Favorite

Trendiness score

53 of 100

Popularity score

66 of 100

1

Brand fans

13

Product saves

Ronnie favorited this brand

Shanghai

https://shushutongstudio.com

Style keywords

Feminine

Romantic

Bold

Playful

Anime-inspired

About the brand

SHUSHU/TONG is a Shanghai-based fashion brand established in 2015 by designers Liushu Lei and Yutong Jiang, whose nicknames form the brand's portmanteau name. The label is renowned for its saccharine explosion of feminine details including lace, ruffles, bows, and cotton-candy-like Lolita aesthetics that channel the strength of pubescent heroines from Japanese anime series like Cardcaptor Sakura and Madoka Magica. The brand features modern women who dare to express themselves through unabashedly feminine elements while maintaining a relaxed, cool attitude that deflates traditional primness. Both designers graduated from London College of Fashion's Womenswear MA program and gained experience at prestigious fashion houses—Lei at Simone Rocha and Jiang at Gareth Pugh—before launching their own label. Their aesthetic pushes boundaries between girlhood and womanhood, redefining femininity with a modern twist. The brand has achieved international recognition, being stocked at prestigious retailers including Dover Street Market, Net-a-Porter, and Ssense, while building a cult-like following among celebrities and Gen Z consumers.

Shanghai

https://shushutongstudio.com

Instagram

337k followersOpen in app

What people are saying

I'm glad Shushu/Tong is becoming more popular. I have a dress of theirs from the 2024 collection and I love it.

Aug, 2025

Lemon8

Established in 2015 by Liushu Lei and Yutong Jiang, the brand encompasses a unique aesthetic that combines feminine elegance with relaxed, cool details. Their pieces often feature playful elements like ruffles and bowknots, creating eye-catching silhouettes that empower modern women to express their individuality.

Apr, 2025

Red Carpet Fashion Awards

But what elevated this look beyond a simple nod to Disney magic was the structural neckline—a bold, modern twist that perfectly encapsulated SHUSHU/TONG's ultra-girly aesthetic with a contemporary edge.

Jan, 2025

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Products from SHUSHU/TONG

Search SHUSHU/TONG

SHUSHU/TONG

Layered pleated cotton poplin-trimmed grain de poudre mini skirt

$445

Net-a-Porter

SHUSHU/TONG

Cropped grain de poudre jacket

$585

Net-a-Porter

SHUSHU/TONG

Shushu/Tong Ruffled cotton top

$207

$415

Mytheresa

SHUSHU/TONG

Shushu/Tong Cable-knit halterneck wool top

$190

$380

Mytheresa

SHUSHU/TONG

Shushu/Tong Striped polo sweater

$273

$455

Mytheresa

SHUSHU/TONG

Shushu/Tong Knitted wool top

$301

$430

Mytheresa

SHUSHU/TONG

Shushu/Tong Ruffled shorts

$228

$380

Mytheresa

SHUSHU/TONG

Shushu/Tong Ruffled cotton midi skirt

$493

$705

Mytheresa

SHUSHU/TONG

Shushu/Tong Ruffled minidress

$511

$730

Mytheresa

SHUSHU/TONG

Shushu/Tong Bow-detail midi dress

$912

$1,520

Mytheresa

SHUSHU/TONG

Bow-detail minidress

$604

$755

Mytheresa

SHUSHU/TONG

Shushu/Tong Logo wool-blend bodysuit

$404

$505

Mytheresa

SHUSHU/TONG

Shushu/Tong Wool and cashmere-blend cardigan

$273

$455

Mytheresa

SHUSHU/TONG

Shushu/Tong Pleated minidress

$584

$730

Mytheresa

SHUSHU/TONG

Gathered appliquéd bead-embellished crepe top

$201

$670

Net-a-Porter

SHUSHU/TONG

Shushu/Tong Logo cotton-blend sweatshirt

$262

$375

Mytheresa

SHUSHU/TONG

Shushu/Tong Bow-detail wool midi dress

$633

$905

Mytheresa

SHUSHU/TONG

Bow-detail ruched minidress

$1,228

$1,755

Mytheresa

SHUSHU/TONG

Shushu/Tong Puff-sleeve velvet minidress

$735

$1,050

Mytheresa

SHUSHU/TONG

Shushu/Tong Floral cotton midi dress

$1,578

$2,255

Mytheresa

SHUSHU/TONG

Shushu/Tong Gathered miniskirt

$363

$605

Mytheresa

SHUSHU/TONG

Shushu/Tong Floral-appliqué top

$458

$655

Mytheresa

SHUSHU/TONG

Shushu/Tong Satin shorts

$350

$500

Mytheresa

SHUSHU/TONG

Platform Sandal

$654

$695

FWRD

SHUSHU/TONG

Shushu/Tong Bow-detail satin midi dress

$729

$1,215

Mytheresa

SHUSHU/TONG

Shushu/Tong Knitted wool-blend minidress

$744

$930

Mytheresa

SHUSHU/TONG

Shushu/Tong Ruffled wool and silk minidress

$507

$725

Mytheresa

SHUSHU/TONG

Shushu/Tong Bow-detail wool and silk midi dress

$1,372

$1,715

Mytheresa

SHUSHU/TONG

Velvet-trimmed floral-print woven trench coat

$875

Net-a-Porter

SHUSHU/TONG

Embellished cropped lace top

$290

$580

Net-a-Porter

SHUSHU/TONG

Embellished embroidered ribbed wool-blend cardigan

$374

$935

Net-a-Porter

SHUSHU/TONG

Cropped embellished embroidered silk and cashmere-blend camisole

$165

$330

Net-a-Porter

SHUSHU/TONG

Gathered velvet mini dress

$294

$980

Net-a-Porter

SHUSHU/TONG

Appliquéd bow-embellished twill mini dress

$420

$1,050

Net-a-Porter

SHUSHU/TONG

Strapless bow-detailed sequin-embellished wool-blend mini dress

$272

$680

Net-a-Porter

SHUSHU/TONG

Bow-embellished crushed-velvet midi dress

$654

$1,635

Net-a-Porter

SHUSHU/TONG

Bow-embellished velvet-trimmed gathered jersey mini dress

$818

$1,635

Net-a-Porter

SHUSHU/TONG

Asymmetric off-the-shoulder embellished floral-print cotton mini dress

$468

$935

Net-a-Porter

SHUSHU/TONG

Crushed-velvet mini skirt

$230

$460

Net-a-Porter

SHUSHU/TONG

Cropped embellished velvet jacket

$408

$815

Net-a-Porter