SHUSHU/TONG

Classic Favorite

Trendiness score

53 of 100

Popularity score

66 of 100

1

Brand fans

12

Product saves

Ronnie favorited this brand

Shanghai

https://shushutongstudio.com

Style keywords

Feminine

Romantic

Bold

Playful

Anime-inspired

About the brand

SHUSHU/TONG is a Shanghai-based fashion brand established in 2015 by designers Liushu Lei and Yutong Jiang, whose nicknames form the brand's portmanteau name. The label is renowned for its saccharine explosion of feminine details including lace, ruffles, bows, and cotton-candy-like Lolita aesthetics that channel the strength of pubescent heroines from Japanese anime series like Cardcaptor Sakura and Madoka Magica. The brand features modern women who dare to express themselves through unabashedly feminine elements while maintaining a relaxed, cool attitude that deflates traditional primness. Both designers graduated from London College of Fashion's Womenswear MA program and gained experience at prestigious fashion houses—Lei at Simone Rocha and Jiang at Gareth Pugh—before launching their own label. Their aesthetic pushes boundaries between girlhood and womanhood, redefining femininity with a modern twist. The brand has achieved international recognition, being stocked at prestigious retailers including Dover Street Market, Net-a-Porter, and Ssense, while building a cult-like following among celebrities and Gen Z consumers.

Shanghai

https://shushutongstudio.com

Instagram

331k followersOpen in app

What people are saying

I'm glad Shushu/Tong is becoming more popular. I have a dress of theirs from the 2024 collection and I love it.

Aug, 2025

Lemon8

Established in 2015 by Liushu Lei and Yutong Jiang, the brand encompasses a unique aesthetic that combines feminine elegance with relaxed, cool details. Their pieces often feature playful elements like ruffles and bowknots, creating eye-catching silhouettes that empower modern women to express their individuality.

Apr, 2025

Red Carpet Fashion Awards

But what elevated this look beyond a simple nod to Disney magic was the structural neckline—a bold, modern twist that perfectly encapsulated SHUSHU/TONG's ultra-girly aesthetic with a contemporary edge.

Jan, 2025

Red Carpet Fashion Awards

When it comes to the realm of “girlishness,” SHUSHU/TONG is hard to beat. The label has become a celebrity favourite for its unapologetically feminine style, and Elle's latest look only reinforces that reputation.

Dec, 2024

Red Carpet Fashion Awards

However, SHUSHU/TONG brings a more youthful edge to its designs, which feels perfectly suited to Elle's style repertoire.

Dec, 2024

hyperfixation report #005

I believe it was Mandy who first shared Shushu/Tong's Spring 2025 collection to her stories, and I was immediately obsessed with this color combo: the freshness of the mint paired with the vampiness of the oxblood in these ladylike shapes.

Nov, 2024

it gives cheap when all the style is in the front & the back is plain. i'm really confused because shushu tong is not a cheap brand.

Jul, 2025

I guess these are cute for girls, but probably has very short longevity. That lace material looks fragile.

Jun, 2025

I'm glad Shushu/Tong is becoming more popular. I have a dress of theirs from the 2024 collection and I love it.

Aug, 2025

Lemon8

Established in 2015 by Liushu Lei and Yutong Jiang, the brand encompasses a unique aesthetic that combines feminine elegance with relaxed, cool details. Their pieces often feature playful elements like ruffles and bowknots, creating eye-catching silhouettes that empower modern women to express their individuality.

Apr, 2025

Red Carpet Fashion Awards

But what elevated this look beyond a simple nod to Disney magic was the structural neckline—a bold, modern twist that perfectly encapsulated SHUSHU/TONG's ultra-girly aesthetic with a contemporary edge.

Jan, 2025

Red Carpet Fashion Awards

When it comes to the realm of “girlishness,” SHUSHU/TONG is hard to beat. The label has become a celebrity favourite for its unapologetically feminine style, and Elle's latest look only reinforces that reputation.

Dec, 2024

Red Carpet Fashion Awards

However, SHUSHU/TONG brings a more youthful edge to its designs, which feels perfectly suited to Elle's style repertoire.

Dec, 2024

hyperfixation report #005

I believe it was Mandy who first shared Shushu/Tong's Spring 2025 collection to her stories, and I was immediately obsessed with this color combo: the freshness of the mint paired with the vampiness of the oxblood in these ladylike shapes.

Nov, 2024

it gives cheap when all the style is in the front & the back is plain. i'm really confused because shushu tong is not a cheap brand.

Jul, 2025

I guess these are cute for girls, but probably has very short longevity. That lace material looks fragile.

Jun, 2025

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Products from SHUSHU/TONG

Search SHUSHU/TONG

SHUSHU/TONG

Layered pleated cotton poplin-trimmed grain de poudre mini skirt

$444

Net-a-Porter

SHUSHU/TONG

Cropped grain de poudre jacket

$585

Net-a-Porter

SHUSHU/TONG

Ruffled cotton top

$207

$415

Mytheresa

SHUSHU/TONG

Cable-knit halterneck wool top

$190

$380

Mytheresa

SHUSHU/TONG

Striped polo sweater

$273

$455

Mytheresa

SHUSHU/TONG

Knitted wool top

$301

$430

Mytheresa

SHUSHU/TONG

Logo cotton shirt

$202

$405

Mytheresa

SHUSHU/TONG

Sleeveless top

$458

$655

Mytheresa

SHUSHU/TONG

Ruffled shorts

$228

$380

Mytheresa

SHUSHU/TONG

Ruffled cotton midi skirt

$493

$705

Mytheresa

SHUSHU/TONG

Ruffled minidress

$511

$730

Mytheresa

SHUSHU/TONG

Bow-detail midi dress

$1,216

$1,520

Mytheresa

SHUSHU/TONG

Bow-detail minidress

$604

$755

Mytheresa

SHUSHU/TONG

Logo wool-blend bodysuit

$404

$505

Mytheresa

SHUSHU/TONG

Wool and cashmere-blend cardigan

$364

$455

Mytheresa

SHUSHU/TONG

Pleated minidress

$584

$730

Mytheresa

SHUSHU/TONG

Layered pleated twill dress

$272

$680

Net-a-Porter

SHUSHU/TONG

Pintucked embroidered shell jacket

$240

$800

Net-a-Porter

SHUSHU/TONG

Square-toe Mid-heel

$303

$594

Revolve

SHUSHU/TONG

Gathered appliquéd bead-embellished crepe top

$201

$670

Net-a-Porter

SHUSHU/TONG

Logo cotton-blend sweatshirt

$262

$375

Mytheresa

SHUSHU/TONG

Bow-detail wool midi dress

$633

$905

Mytheresa

SHUSHU/TONG

Bow-detail ruched minidress

$1,228

$1,755

Mytheresa

SHUSHU/TONG

Puff-sleeve velvet minidress

$735

$1,050

Mytheresa

SHUSHU/TONG

Floral cotton midi dress

$1,578

$2,255

Mytheresa

SHUSHU/TONG

Beaded wool cardigan

$595

$850

Mytheresa

SHUSHU/TONG

Beaded cashmere and cotton cardigan

$724

$905

Mytheresa

SHUSHU/TONG

Wool pencil skirt

$472

$675

Mytheresa

SHUSHU/TONG

Gathered miniskirt

$423

$605

Mytheresa

SHUSHU/TONG

Floral-appliqué top

$458

$655

Mytheresa

SHUSHU/TONG

Satin shorts

$350

$500

Mytheresa

SHUSHU/TONG

Platform Sandal

$654

$695

FWRD

SHUSHU/TONG

Bow-detail satin midi dress

$1,215

Mytheresa

SHUSHU/TONG

Off-shoulder wool and silk minidress

$930

Mytheresa

SHUSHU/TONG

Knitted wool-blend minidress

$930

Mytheresa

SHUSHU/TONG

Ruffled wool and silk minidress

$725

Mytheresa

SHUSHU/TONG

Bow-detail wool and silk midi dress

$1,715

Mytheresa

SHUSHU/TONG

Bow-detail cotton-blend lace gown

$1,665

Mytheresa

SHUSHU/TONG

Bow-detail minidress

$835

Mytheresa

SHUSHU/TONG

Velvet-trimmed floral-print woven trench coat

$525

$875

Net-a-Porter