Peachy Den

Under the Radar

Trendiness score

51 of 100

Popularity score

54 of 100

2

Brand fans

14

Product saves

Riviel and 1 others favorited this brand

London

https://www.peachyden.co.uk

Style keywords

Playful

Feminine

Nostalgic

Contemporary

Inclusive

About the brand

Peachy Den is a London-based contemporary womenswear brand founded in 2019 by Isabella Weatherby. Starting as a side hustle while Weatherby worked full-time, the brand quickly evolved into a global phenomenon with over 100,000 customers across 60+ countries. The brand gained cult status during lockdown with its viral Kernel jumpsuit and has since dressed celebrities including Bella Hadid, Olivia Rodrigo, and Kaia Gerber. Known for limited production runs and conscious manufacturing, Peachy Den creates versatile pieces that blend 90s and 00s British nostalgia with contemporary femininity. The brand champions inclusivity through figure-hugging designs that suit all body types and celebrates the female form. Beyond fashion, Peachy Den has built a community through pop-up events, open-door experiences, and initiatives like Peachy FC football club. With revenue in the millions and production focused in the UK, the brand embodies playful British style designed to help every day feel 'just that bit more peachy.'

London

https://www.peachyden.co.uk