Louisa Ballou

Under the Radar

Trendiness score

49 of 100

Popularity score

47 of 100

1

Brand fans

14

Product saves

Emmanuela favorited this brand

Charleston, South Carolina

Style keywords

Bold

Coastal

Cutout

Tropical

Luxury

About the brand

Founded in 2018 by Charleston native Louisa Ballou, the eponymous fashion brand emerged from the designer's deep connection to coastal living and surfing culture. A graduate of the prestigious fashion print program at Central Saint Martins, Ballou combines her academic training with hands-on experience from luxury brand Loewe and surf brand Vissla to create an unconventional perspective on resortwear. Her designs transcend traditional beachwear boundaries, offering pieces that seamlessly transition from ocean to evening. The brand is renowned for its distinctive cutouts with metal ring detailing and vibrant, bold prints inspired by Ballou's South Carolina upbringing and her mother's tropical garden. Celebrity endorsements from Bella Hadid, Megan Thee Stallion, Jorja Smith, and Kylie Jenner have propelled the brand into the spotlight. Beyond swimwear, Louisa Ballou creates versatile ready-to-wear pieces including mesh dresses, skirts, and shorts that embody the brand's commitment to luxury craftsmanship and sustainable materials.

Charleston, South Carolina

Instagram

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What people are saying

Lemon8

I recently purchased the Louisa Ballou swimsuit, and I couldn't be happier! The vibrant colors truly pop, making it perfect for sunny Miami days. The fabric is incredibly soft and breathable, providing both comfort and style. I usually struggle to find quality swimwear that looks good and lasts—this one checks all the boxes.

Oct, 2023

Lemon8

I can't help but rave about my recent investment in a Louisa Ballou swimsuit. The quality is undeniably superb—the stitching and fabric both scream luxury. I wore it on a vacation to Miami and received compliments everywhere I went!

Oct, 2023

Lemon8

Louisa Ballou's pieces have truly revolutionized my beach outings. I was initially skeptical about the price tag, but after trying it on, I can vouch for the comfort and quality. It feels like a second skin!

Oct, 2023

Lemon8

Wearing my Louisa Ballou swimsuit at the beach made my vacation feel extra special. I'm always on the lookout for unique swimwear, and this brand nailed it. The comfort level exceeded my expectations, and the craftsmanship is unparalleled.

Oct, 2023

Shopbop

Designed with a formfitting silhouette and an ankle length. Sleeves run long. Viscose mesh has a light hand and offers stretch... Shopbop's expert stylist says: Runs true to size.

Oct, 2025

Gonna add Louisa Ballou but they're very resortwearish.

Feb, 2025

Thingtesting

Love these designs and patterns so much but the quality is not there. The price is absurd considering the lack of quality of the pieces. Looks high end, feels like Forever 21.

Oct, 2025

Lemon8

I recently purchased the Louisa Ballou swimsuit, and I couldn't be happier! The vibrant colors truly pop, making it perfect for sunny Miami days. The fabric is incredibly soft and breathable, providing both comfort and style. I usually struggle to find quality swimwear that looks good and lasts—this one checks all the boxes.

Oct, 2023

Lemon8

I can't help but rave about my recent investment in a Louisa Ballou swimsuit. The quality is undeniably superb—the stitching and fabric both scream luxury. I wore it on a vacation to Miami and received compliments everywhere I went!

Oct, 2023

Lemon8

Louisa Ballou's pieces have truly revolutionized my beach outings. I was initially skeptical about the price tag, but after trying it on, I can vouch for the comfort and quality. It feels like a second skin!

Oct, 2023

Lemon8

Wearing my Louisa Ballou swimsuit at the beach made my vacation feel extra special. I'm always on the lookout for unique swimwear, and this brand nailed it. The comfort level exceeded my expectations, and the craftsmanship is unparalleled.

Oct, 2023

Shopbop

Designed with a formfitting silhouette and an ankle length. Sleeves run long. Viscose mesh has a light hand and offers stretch... Shopbop's expert stylist says: Runs true to size.

Oct, 2025

Gonna add Louisa Ballou but they're very resortwearish.

Feb, 2025

Thingtesting

Love these designs and patterns so much but the quality is not there. The price is absurd considering the lack of quality of the pieces. Looks high end, feels like Forever 21.

Oct, 2025

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Products from Louisa Ballou

Search Louisa Ballou

Louisa Ballou

Beach Tee printed T-shirt

$107

$215

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Louisa Ballou

Printed halterneck top

$120

$240

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Louisa Ballou

Weekend printed cotton shirt

$147

$295

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Louisa Ballou

Cruise printed straight silk pants

$243

$810

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Floral straight pants

$158

$395

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Louisa Ballou

Printed cotton and silk georgette midi skirt

$190

$635

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Louisa Ballou

Ring-detail cutout miniskirt

$162

$325

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Louisa Ballou

Double Ring printed miniskirt

$162

$325

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Louisa Ballou

Cutout printed miniskirt

$162

$325

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Louisa Ballou

Printed bias midi skirt

$268

$536

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Louisa Ballou

Double Ring printed miniskirt

$162

$325

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Louisa Ballou

Coastline printed midi skirt

$275

$550

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Louisa Ballou

Double Ring printed miniskirt

$167

$335

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Louisa Ballou

Double Ring printed miniskirt

$162

$325

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Louisa Ballou

Summer Solstice printed minidress

$330

$660

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Louisa Ballou

Printed jersey maxi dress

$455

$650

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Louisa Ballou

Long Carve cutout jersey maxi dress

$471

$785

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Louisa Ballou

Cutout jersey maxi dress

$447

$895

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Louisa Ballou

Helios printed mesh minidress

$257

$515

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Louisa Ballou

Heatwave printed mesh minidress

$227

$455

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Louisa Ballou

Helios printed mesh minidress

$257

$515

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Louisa Ballou

Mini Ring silk and cotton kaftan

$295

$590

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Louisa Ballou

Printed ruched minidress

$182

$455

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Louisa Ballou

High Tide printed mesh dress

$395

$790

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Louisa Ballou

Summer Solstice midi dress

$385

$770

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Louisa Ballou

High Sea printed jersey maxi dress

$575

$1,150

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Louisa Ballou

Heatwave printed minidress

$230

$460

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Louisa Ballou

Plunge one-shoulder minidress

$216

$540

Mytheresa

Louisa Ballou

High Tide printed mesh dress

$395

$790

Mytheresa

Louisa Ballou

Heatwave printed mesh minidress

$227

$455

Mytheresa

Louisa Ballou

Helios printed minidress

$297

$595

Mytheresa

Louisa Ballou

Plunge one-shoulder minidress

$270

$540

Mytheresa

Louisa Ballou

Ruched midi dress

$365

$730

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Louisa Ballou

High Sea printed jersey maxi dress

$575

$1,150

Mytheresa

Louisa Ballou

Cutout swimsuit

$175

$350

Mytheresa

Louisa Ballou

Cutout swimsuit

$175

$350

Mytheresa

Louisa Ballou

Printed bikini bottoms

$55

$110

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Louisa Ballou

Printed low-rise bikini bottoms

$62

$125

Mytheresa

Louisa Ballou

Printed asymmetric swimsuit

$140

$350

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Louisa Ballou

Printed halterneck bikini top

$80

$160

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