JoosTricot is a knitwear brand created by writer, stylist, and OG influencer Natalie Joos, who conceived the line to satisfy her personal need for simple, feminine, fitted sweaters in vibrant colors, stripes, and motifs. Born from frustration with finding the perfect slim-fitting turtleneck, Joos took matters into her own hands after relocating from New York to Los Angeles in 2016. Following a year of sourcing and perfecting the fit, she launched her first collection in Fall 2017 with three basic styles in a peachy soft cotton blend and Italian lurex. The brand has since expanded into a comprehensive line of tops, bottoms, and dresses while maintaining its retro-chic, flirty spirit. JoosTricot embodies the "buy now, wear now" principle, offering trans-seasonal pieces that transcend trends and can be worn year-round. The knits feature built-in waists, are opaque enough to be worn braless on bare skin, and possess slight compression properties that make them feel and look like shapewear, earning the brand recognition for creating "the perfectly fitted knits."