Gonza
Style keywords
About the brand
Gonza is a Black and Latina-owned swimwear brand that celebrates bold expression and cultural heritage through fashion. Originally created by Venezuelan sisters Sofia and Victoria Villarroel, the brand now operates under the leadership of CEO Fancy Gomez, a former refugee from El Salvador who brings authentic Latina perspective to the company's mission. With creative direction from singer Becky G, Gonza has established itself as a champion of inclusivity and representation in the swimwear industry. The brand is distinguished by its signature double-layered mesh fabric and striking designs featuring bold prints and colors inspired by Latin countries and landmarks worldwide. Gonza's commitment to empowerment extends beyond fashion - the company maintains a team that is 80% Latino and donates 10% of profits to charities benefiting the Latin American community, specifically the Hispanic Scholarship Fund. Designed for women of all body types who aren't afraid to stand out, Gonza prioritizes both fit and comfort while celebrating cultural pride.
Products from Gonza
Gonza
Cheeky Bikini Bottom
$51
$85
Revolve
Gonza
Ruched Top
$54
$95
Revolve
Gonza
Side Strap Bottom
$38
$85
Revolve
Gonza
Cheeky Side Tie Bottom
$48
$85
Revolve
What Sets Gonza Apart in the Luxury Swimwear Market
Gonza operates in the swimwear space with a design identity that is directly rooted in Latin American culture and geography. The bikini tops, bikini bottoms, and one-piece styles are built from a signature double-layered mesh fabric developed specifically for the brand, chosen for its hold, colour retention, and comfort across different body types. The prints and colorways are inspired by Latin countries and landmarks, giving each collection a specificity and warmth that generic trend-driven swimwear cannot replicate. With creative direction from singer Becky G and a team that is 80% Latino, the brand brings an authentic cultural perspective to every design decision, which is visible in the boldness of the palette and the confidence of the silhouettes across the triangle tops, tube tops, and sport styles.
Why Gonza Is Worth Knowing as an Independently Owned Swimwear Brand
Founded by Venezuelan sisters Sofia and Victoria Villarroel and now led by CEO Ryan Horne, Gonza has built its business around a mission of representation and community investment that runs through the supply chain and beyond: 10% of profits go directly to the Hispanic Scholarship Fund, supporting Latin American students in the United States. The range on Plush covers the full swimwear offering, from bikini sets and one-pieces to maxi dresses and ready-to-wear styles that extend the brand beyond the beach. For shoppers exploring bold, print-driven swimwear from independent labels, PQ, Onia, and VIX PAULA HERMANNY are worth comparing on Plush.
Frequently Asked Questions
Gonza is designed for women across a range of body types and the signature double-layered mesh fabric provides structure and hold without restricting fit. The triangle tops and sport styles are generally true to size. The brand recommends sizing based on your largest measurement and checking the individual size guide on each product, as fit varies across bikini top and bottom styles.
Gonza sits in the accessible contemporary swimwear category, with bikini tops and bottoms typically ranging from $80 to $95 and one-pieces from $160 to $180. The brand uses a proprietary double-layered mesh fabric developed in-house, and 10% of every purchase goes directly to the Hispanic Scholarship Fund. For shoppers who want swimwear with a genuine cultural identity and a community-driven business model, the price reflects real craft and purpose behind each piece.
Gonza is built around beach, pool, and resort dressing. The bikini sets and one-pieces handle beach and pool settings. The maxi dresses and ready-to-wear styles extend the brand into resort daywear and evening dressing. The bold colorways and Latin-inspired prints make every piece a statement on and off the water.
PQ has the bold, print-forward swimwear aesthetic at a comparable price point. Onia takes a cleaner, more minimal approach to contemporary swimwear. VIX PAULA HERMANNY shares the Latin American design influence with a more established heritage in the luxury swimwear space. Gonza is the most culturally specific and community-driven of the group, with the strongest Latin identity across its prints, team, and charitable mission.
Gonza is available at Revolve. On Plush you can compare available pieces and live sale pricing across both retailers in one place.
Return policies vary by retailer. Revolve accepts returns within 30 days for items in unworn condition with original tags attached. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.