Gonza

Style keywords
About the brand
Gonza is a Black and Latina-owned swimwear brand that celebrates bold expression and cultural heritage through fashion. Originally created by Venezuelan sisters Sofia and Victoria Villarroel, the brand now operates under the leadership of CEO Fancy Gomez, a former refugee from El Salvador who brings authentic Latina perspective to the company's mission. With creative direction from singer Becky G, Gonza has established itself as a champion of inclusivity and representation in the swimwear industry. The brand is distinguished by its signature double-layered mesh fabric and striking designs featuring bold prints and colors inspired by Latin countries and landmarks worldwide. Gonza's commitment to empowerment extends beyond fashion - the company maintains a team that is 80% Latino and donates 10% of profits to charities benefiting the Latin American community, specifically the Hispanic Scholarship Fund. Designed for women of all body types who aren't afraid to stand out, Gonza prioritizes both fit and comfort while celebrating cultural pride.













