George Trochopoulos is a Greek-born knitwear sensation who has taken the fashion world by storm with his signature striped knit dresses. At just 20 years old, the London College of Fashion student gained international recognition when celebrities like Dua Lipa, Miley Cyrus, and Kendall Jenner were spotted wearing his designs. Born and raised in Varia, a small town in northern Greece, Trochopoulos later moved to Athens before relocating to London to pursue his fashion studies. His brand emerged organically in May 2021 when his super-Instagrammable striped dresses went viral online, propelling him into an unexpected e-commerce business. Operating from his Notting Hill rental, Trochopoulos hand-makes each piece, focusing on figure-hugging silhouettes with translucent knit cut-outs designed specifically for the modern party girl. His designs combine his nightlife background with meticulous attention to fit, creating knitwear that's both sexy and sophisticated, perfectly suited for the dancefloor.