Flook The Label
Style keywords
About the brand
Flook The Label is a contemporary beachwear and resort brand founded by British designer Nikki Flook, who left London's fashion scene after seven years to pursue her creative vision in Bali. The brand creates ethically-made swimwear, beachwear, and knitwear through collaborations with talented local Balinese artisans, using eco-responsible practices, locally-sourced sustainable materials, and plant-based dyes. Embodying a bohemian sensibility with refined details and eco-luxe fabrics, Flook The Label celebrates femininity, adventure, and global cultural influences. Each handcrafted piece reflects the brand's commitment to slow fashion, fair labor practices, and community empowerment. Beyond creating beautiful garments, Flook operates with a strong ethos of conscious entrepreneurship, supporting local communities through mentorship programs and charity work, making it a brand that honors both people and planet while inspiring women to embrace their unique beauty and spirit of exploration.
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Products from Flook The Label
Flook The Label
Cabriah Skirt
$90
$225
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Flook The Label
Jayla Top
$150
$159
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Flook The Label
Elysia Dress
$160
$170
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Flook The Label
Rahma Dress
$98
$178
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Flook The Label
Asha Dress
$187
$210
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Flook The Label
Aurella Dress
$182
$193
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Flook The Label
Tala Dress
$85
$153
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Flook The Label
Chamie Dress
$159
$240
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Flook The Label
Leyana Dress
$132
$200
Revolve
Flook The Label
Uma Dress
$281
$298
Revolve
Flook The Label
Anya Mini Skirt
$86
$119
Revolve
Flook The Label
Lila Maxi Dress
$153
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Flook The Label
Baya Dress
$187
$198
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Flook The Label
Zhenya Bandeau Top
$42
$109
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Flook The Label
Nayara Dress
$133
$289
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Flook The Label
Zhenya Skirt
$104
$159
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Flook The Label
Yalia Mini Dress
$144
$179
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Flook The Label
Maeve Top
$50
$159
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Flook The Label
Maxi Dress
$195
$229
Revolve
Flook The Label
Solara Dress
$164
$204
Revolve
Flook The Label
Farrah Mini Dress
$102
$204
Revolve
Flook The Label
Delani Top
$120
$171
Revolve
Flook The Label
Inga Skirt
$96
$171
Revolve
Flook The Label
Kyla Top
$86
$162
Revolve
Flook The Label
Inga Top
$85
$150
Revolve
What Makes Flook The Label's Approach to Resort Wear Genuinely Different
Flook The Label operates at the intersection of slow fashion and resort dressing in a way that most beach brands do not. The dresses, skirts, and tops are handcrafted in Bali in collaboration with local artisans, using plant-based dyes, locally-sourced sustainable materials, and eco-responsible production practices that are built into the supply chain rather than bolted on as a marketing position. Each piece reflects the brand's founding ethos of conscious entrepreneurship, with founder Nikki Flook maintaining direct relationships with the artisan communities involved in production and running active mentorship and charity programmes alongside the label. The result is resort wear where the craft and care behind each piece is visible in the fabric quality, dye depth, and finishing detail.
Why Flook The Label Works Across Beach, Resort, and Beyond
The range on Plush covers dresses, skirts, and tops, with a bohemian sensibility and refined detailing that extends the pieces beyond the beach into evening and travel dressing. The maxi dresses are the most versatile in the range, moving from daytime resort and beach settings through to dinner and event occasions with minimal restyling. The knitwear extends the range into cooler evenings and transitions the aesthetic beyond warm-weather-only dressing. For shoppers exploring a similar resort and beachwear aesthetic, Anna Kosturova, Heidi Klein, and Indah are worth comparing on Plush.
Frequently Asked Questions
Flook The Label generally runs true to size, with the dresses and skirts cut with a relaxed, flowing ease that accommodates a range of fits comfortably. The brand provides a detailed size guide on each individual product page, which is the most reliable reference given that fit varies across silhouettes and fabrics. For fitted styles, checking the measurements against the guide before ordering is recommended.
Flook The Label sits in the accessible luxury resort wear category, with pieces typically ranging from $150 for tops to $350 for maxi dresses. Every piece is handcrafted in Bali using plant-based dyes and locally-sourced sustainable materials, and the production model supports local artisan communities directly. For shoppers who want resort wear with genuine craft credentials and a slow fashion supply chain, the price point reflects the production cost accurately.
The range is built around beach, resort, and warm-weather dressing. Maxi dresses and printed skirts work for beach, pool, and resort daywear. The mini dress and tops step up for dinner and evening occasions. The knitwear extends the range into cooler evenings and travel dressing beyond the beach.
Anna Kosturova works in a similar bohemian resort aesthetic with a crochet-forward offering. Heidi Klein offers a more polished, British-influenced take on resort dressing at a comparable price point. Indah shares the bohemian resort sensibility with a bolder, print-forward offering. Flook The Label is the most sustainability-focused and artisan-driven of the group, with the strongest plant-dye and slow fashion production credentials.
Flook The Label is available directly at flookthelabel.com and through Revolve. On Plush you can compare available pieces and live sale pricing across both retailers in one place.
Return policies vary by retailer. Flook The Label's own site at flookthelabel.com accepts returns within 14 days of delivery for items in unworn condition with original tags attached, with return shipping at the buyer's expense. Swimwear returns are eligible for store credit only. Revolve accepts returns within 30 days for items in unworn condition with original tags attached. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.