Erdem
Style keywords
About the brand
ERDEM is an independent fashion house founded in 2005 by designer Erdem Moralioglu MBE and based in London. Originally focused on womenswear, the brand expanded to include menswear in 2021, establishing itself as a house of bold fashion known for its poetic and rigorous designs that are ageless, timeless, powerful, and versatile. Moralioglu, born in Montreal to a Turkish father and British mother, trained at London's prestigious Royal College of Art before launching his eponymous label. The brand has forged its own path in the industry by centering each collection around forensically researched narratives, depicting previously untold stories of heroic women and men. ERDEM's world represents an intriguing interplay of strength and beauty, creating an exuberant language of femininity through experimental textiles, vibrant prints, and detailed craftsmanship. The brand's dramatic, atmospheric, and expressive designs emphasize how the wearer feels rather than just what they wear, transcending fashion to inspire strength and confidence.
What people are saying
Products from Erdem
Erdem
Belted floral-print tiered silk-chiffon maxi dress
$1,124
$3,745
Net-a-Porter
Erdem
Fil-coupé organza midi dress
$1,040
$3,465
Net-a-Porter
Erdem
Embellished sequined satin midi dress
$1,199
$3,995
Net-a-Porter
Erdem
Yoanna sequined chiffon gown
$1,385
$4,615
Net-a-Porter
Erdem
Embellished georgette dress
$1,319
$4,395
Net-a-Porter
Erdem
Malvina embellished silk gown
$3,286
$4,695
Mytheresa
Erdem
Bow-detail sequined maxi dress
$2,796
$3,995
Mytheresa
Erdem
Asymmetric sequined midi dress
$1,747
$3,495
Mytheresa
Erdem
Printed cotton silk voile minidress
$672
$960
Mytheresa
Erdem
Yoanna sequined open-back gown
$3,207
$5,345
Mytheresa
Erdem
Floral cotton faille maxi dress
$2,236
$3,195
Mytheresa
Erdem
Floral organza midi dress
$2,425
$3,465
Mytheresa
Erdem
Floral silk crêpe de chine minidress
$1,396
$1,995
Mytheresa
Erdem
Sequined midi dress
$2,337
$3,895
Mytheresa
Erdem
Floral cotton faille midi dress
$1,151
$1,645
Mytheresa
Erdem
Printed cotton-blend faille midi dress
$1,137
$1,895
Mytheresa
Erdem
Off-shoulder cotton faille maxi dress
$2,337
$3,895
Mytheresa
Erdem
Floral cotton and linen midi dress
$717
$1,025
Mytheresa
Erdem
Off-the-shoulder pleated printed cotton-faille midi dress
$1,169
$3,895
Net-a-Porter
Erdem
Floral cotton-blend midi dress
$717
$1,025
Mytheresa
Erdem
Embroidered cotton-blend midi dress
$590
$1,180
Mytheresa
Erdem
Embroidered cotton-blend minidress
$605
$865
Mytheresa
Erdem
Metallic embroidered organza midi dress
$1,049
$3,495
Net-a-Porter
Erdem
Evora draped taffeta and embroidered cotton-faille dress
$1,334
$4,445
Net-a-Porter
Erdem
Tiered floral-print cotton midi dress
$598
$1,195
Net-a-Porter
Erdem
Off-the-shoulder bow-detailed floral-print cotton-faille gown
$1,469
$4,895
Net-a-Porter
Erdem
Tabetha tiered embroidered silk-organza maxi dress
$1,274
$4,245
Net-a-Porter
Erdem
Austin cape-effect sequined chiffon midi dress
$1,130
$3,765
Net-a-Porter
Erdem
Belted metallic cloqué gown
$794
$2,645
Net-a-Porter
Erdem
Layered ruched tulle and floral-print cotton-faille midi dress
$1,004
$3,345
Net-a-Porter
Erdem
Floral cotton poplin midi dress
$836
$1,195
Mytheresa
Erdem
Floral tiered cotton poplin midi dress
$717
$1,195
Mytheresa
Erdem
Floral cotton shirt dress
$801
$1,145
Mytheresa
Erdem
Floral shirt dress
$696
$995
Mytheresa
Erdem
Floral bow-detail cotton midi dress
$766
$1,095
Mytheresa
Erdem
Tie-neck floral silk voile gown
$2,551
$3,645
Mytheresa
Erdem
Tweed midi dress
$1,436
$1,795
Mytheresa
Erdem
Floral cotton midi dress
$1,536
$2,195
Mytheresa
Erdem
Floral silk voile gown
$2,726
$3,895
Mytheresa
Erdem
Floral matelassé midi dress
$1,256
$1,795
Mytheresa
A Guide to Shopping Erdem
Erdem's range is broader than its reputation suggests. The house is best known for embellished silk gowns and floral occasion dresses, but the full catalogue spans broderie anglaise cotton midis, linen shirt dresses, tailored wool trousers, and cashmere knitwear. There is a genuine entry point at every occasion level, from the Vacation line's cotton separates to the brand's embellished eveningwear and intricately embroidered bridal gowns at the top of the range.
The pieces are designed to work across more than one context. A floral cotton faille midi dress holds its own at a wedding or a gallery dinner. A sequined gown worn with flat sandals reads intentional rather than overdressed.
What Makes Erdem Different
Most houses at this price point build collections around a trend direction. Erdem builds each one around a forensically researched narrative - a specific woman, a particular moment in history, a cultural archive - and the product follows from that. The result is fabrication and print work that has genuine depth: embroidered organza that references a specific textile tradition, broderie anglaise constructed to a particular historical specification, floral prints developed from archival research rather than seasonal mood boards. That research-led approach is what gives Erdem pieces their staying power across seasons and occasions.
The house also covers more categories than the occasion-dressing reputation suggests. The tailored wool trousers, the cashmere knitwear, and the linen shirt dresses sit alongside the gowns and give the brand genuine wardrobe utility beyond event dressing. For shoppers exploring comparable aesthetics, Oscar de la Renta shares the occasion-dressing territory with a more American sensibility, Giambattista Valli offers a more overtly Italian romanticism, while Emilia Wickstead is the closest in terms of structured occasion dressing with a strong British identity. Erdem is the most research-led of the group, with the most distinctive print and embroidery programme at this price point.
Frequently Asked Questions
Erdem sits at the upper end of luxury contemporary, with dresses ranging from under $500 for cotton poplin styles to over $5,000 for embellished silk gowns. The house's twenty-year reputation is built on exceptional fabric sourcing, precise craftsmanship, and designs that hold their relevance season to season. For shoppers who prioritise longevity over volume, the investment is well justified.
Generally yes, following standard UK sizing. Structured gowns and tailored pieces are cut close to the body, so sizing up is the safer choice if you are between sizes. Draped and gathered styles are more forgiving. Always check the size guide on the retailer's product page for embellished and occasion pieces.
The full range covers black-tie and gala dressing through to resort and everyday wear. Embellished and crystal-detailed gowns are designed for formal occasions. Floral cotton and linen dresses work across weddings, smart lunches, and garden events. The Vacation line is built for elevated warm-weather dressing. The bridal range, including the Embroidered Organza Gown and Lace Dress, offers a distinctive alternative for brides who want artistry over convention.
Oscar de la Renta shares the occasion-dressing territory with a more American sensibility. Giambattista Valli offers a more overtly Italian romanticism. Erdem is the most research-led of the group, with each collection built around a specific narrative rather than a trend direction.
Return policies vary by retailer. NET-A-PORTER offers returns within 28 days, Mytheresa within 30 days for unworn items, and The Outnet within 28 days with tags attached. Each product listing on Plush identifies the source retailer so you can review the applicable return terms before purchasing.