Diesel

Classic Favorite

Trendiness score

52 of 100

Popularity score

97 of 100

2

Brand fans

5

Product saves

Eve and 1 others favorited this brand

Italy

https://shop.diesel.com

Style keywords

Rebellious

Edgy

Bold

Authentic

Provocative

About the brand

Diesel is an iconic Italian fashion brand founded in 1978 by Renzo Rosso in the small town of Molvena, northeast Italy. What began as a teenager stitching jeans on his mother's sewing machine has evolved into a global lifestyle brand with an annual turnover of €1.3 billion. Diesel revolutionized the denim industry by pioneering distressed and vintage-looking jeans that appeared "worn" from purchase, establishing premium denim as a luxury category. The brand has built its reputation on a rebellious spirit and authentic self-expression, consistently defying conventional trends through provocative advertising campaigns and innovative designs. Known for its edgy aesthetic that blends rock and urban culture, Diesel caters to individuals who use fashion as personal identity. Under creative director Glenn Martens, the brand continues pushing boundaries while maintaining its commitment to individuality, quality craftsmanship, and bold statements that resonate with trend-conscious consumers worldwide.

Italy

https://shop.diesel.com

Instagram

3m followersOpen in app

What people are saying

YouTube

This Diesel collection successfully marries the nonchilence of grunge with modern sophistication. and I must say it's simply brilliant.

Sep, 2025

YouTube

the jeans are slim but not suffocating. um it's straight through the upper leg and it has a gentle taper. it does have a slightly higher rise. and it sits just right on the waist. without screaming daddy

Apr, 2025

Vogue

Maybe it's because Martens has been in a lull between second jobs, but this collection was more stuffed with innovation, irreverence and ingenuity than any Diesel outing he has taken us on thus far.

Feb, 2025

The Impression

No one does denim quite like Glenn Martens. Having brought it back from the brink of mass commercialisation... the designer has elevated it to the pinnacle of design and demonstrated that it can be much more than its humble workwear beginnings through innovate technical treatments...

Feb, 2025

DenimBlog

Diesel jeans are more expensive than other jeans because of their higher quality, which includes better fabric, more durable construction, and higher-quality stitching.

Nov, 2024

YouTube

I don't know i like the D-Max because they are very straight jean they're not too tight they're not too slim they're I feel it just right i feel like it compliments my body very well

Oct, 2024

YouTube

these can be a they could be a little tight around the thigh. and they may feel a little safe if your style leans more towards the edgy uh range these don't scream for intention but honestly maybe that's the point.

Apr, 2025

I see a lot of diesel at discount clothing stores. It seems good quality, just way overpriced at RRP.

Apr, 2025

DenimBlog

Truth be told, Diesel is more renowned for their stylish look, not their comfy fit.

Nov, 2024

Both Diesel's product and customer service have felt extraordinarily cheap. I also have this bag in blue and I'm now worried I've blown a good amount of money on cheap garbage that won't be addressed if it falls apart.

Oct, 2025

I've had far cheaper bags hold up better than this.

Oct, 2025

When i hear about diesel in the industry... we all agree now that it's dead for now, completely washed up with shitty quality and irrelevant to today's trends.

Oct, 2024

YouTube

This Diesel collection successfully marries the nonchilence of grunge with modern sophistication. and I must say it's simply brilliant.

Sep, 2025

YouTube

the jeans are slim but not suffocating. um it's straight through the upper leg and it has a gentle taper. it does have a slightly higher rise. and it sits just right on the waist. without screaming daddy

Apr, 2025

Vogue

Maybe it's because Martens has been in a lull between second jobs, but this collection was more stuffed with innovation, irreverence and ingenuity than any Diesel outing he has taken us on thus far.

Feb, 2025

The Impression

No one does denim quite like Glenn Martens. Having brought it back from the brink of mass commercialisation... the designer has elevated it to the pinnacle of design and demonstrated that it can be much more than its humble workwear beginnings through innovate technical treatments...

Feb, 2025

DenimBlog

Diesel jeans are more expensive than other jeans because of their higher quality, which includes better fabric, more durable construction, and higher-quality stitching.

Nov, 2024

YouTube

I don't know i like the D-Max because they are very straight jean they're not too tight they're not too slim they're I feel it just right i feel like it compliments my body very well

Oct, 2024

YouTube

these can be a they could be a little tight around the thigh. and they may feel a little safe if your style leans more towards the edgy uh range these don't scream for intention but honestly maybe that's the point.

Apr, 2025

I see a lot of diesel at discount clothing stores. It seems good quality, just way overpriced at RRP.

Apr, 2025

DenimBlog

Truth be told, Diesel is more renowned for their stylish look, not their comfy fit.

Nov, 2024

Both Diesel's product and customer service have felt extraordinarily cheap. I also have this bag in blue and I'm now worried I've blown a good amount of money on cheap garbage that won't be addressed if it falls apart.

Oct, 2025

I've had far cheaper bags hold up better than this.

Oct, 2025

When i hear about diesel in the industry... we all agree now that it's dead for now, completely washed up with shitty quality and irrelevant to today's trends.

Oct, 2024