Dairy Boy

Fashion Powerhouse

Trendiness score

61 of 100

Popularity score

71 of 100

0

Brand fans

2

Product saves

New York

https://dairyboy.com

Style keywords

Farm-core

Nostalgic

Collegiate

Vintage

Cozy

About the brand

Dairy Boy is a lifestyle brand founded by influencer Paige Lorenze in 2021, rooted in New England heritage and farm culture. What began as a simple "Dairy Girl Summer" catchphrase between Lorenze and her followers evolved into a movement celebrating individuality and embracing what makes you happy, even when it goes against mainstream trends. The brand emerged from Lorenze's transition from fast-paced New York City life back to her countryside roots, promoting slower, more intentional aesthetics and life's simple pleasures. Known for its distinctive farm-core aesthetic featuring collegiate fonts, muted butter-yellow tones, vintage farm signage, and countryside motifs, Dairy Boy offers more than just clothing—it sells a complete worldview. The brand encompasses denim, apparel, housewares, and accessories, all designed to help customers embrace nature, nostalgia, and authentic living. Famous for pieces like the iconic Trucker Dairy Boy hat, the brand creates a cohesive lifestyle narrative that makes calmness cool again.

New York

https://dairyboy.com

Instagram

273k followersOpen in app

What people are saying

Country Living Magazine

The structure and silhouettes are higher quality than a lot of brands filling the racks or shipping in boxes currently. The attention to detail is in every inch of fabric that wears a Dairy Boy tag.

Jun, 2025

Lemon8

It's a vintage terry cloth material that almost feels worn but in the best way possible. They aren't too thin or thick, it's the perfect in between.

Nov, 2024

Country Living Magazine

Since the sheets are made from 100% jersey cotton, they have a softer, stretchy feel to them, almost like a worn in t-shirt. However, they still have some of that that crisp cotton texture.

Aug, 2024

Lemon8

First things first the top and bottom were both priced at $68 each which for the quality of this set is something i'd buy time and time again. Paige Lorenze (the founder) talked about how long they worked on the fabric and it is truly such good quality!

Mar, 2024

Lemon8

I will definitely say this is the perfect amount of oversized for me. I got the sweatpants in a size medium because I do have longer legs so I get my pants a bit bigger so they don't shrink too much. I'd say this was the perfect oversized look too!

Mar, 2024

The Pitt News

The bucolic essence of Lorenze's brand, Dairy Boy, feels like a fresh and much-needed return to simplicity.

Sep, 2023

I'm confused by the brand direction as a whole (tennis, camo, & now bedding and sheets?).

Aug, 2024

REVOLVE

Runs small is an understatement. If you are bigger than a C cup I wouldn't even try. Typically a large top and medium bottom. Sized up in both. The shorts fit but were a little snug, top would not even button.

Aug, 2025

I also wonder about the quality of the pieces because the pjs looked like they were made of paper.

Aug, 2024

I am honestly shocked at how much people love her brand dairy boy. Yes the marketing ofc well done everything seems nice but the price point?

Aug, 2024

There is no information on her website where are the clothes made of, nothing. So I wanted to search that... Now it all makes sense to me reading some posts about her here that yeah the brand is definitely not ethic either.

Aug, 2024

Also jokes aside I just looked at her website… everything is actually ugly asf???

Jul, 2024

Country Living Magazine

The structure and silhouettes are higher quality than a lot of brands filling the racks or shipping in boxes currently. The attention to detail is in every inch of fabric that wears a Dairy Boy tag.

Jun, 2025

Lemon8

It's a vintage terry cloth material that almost feels worn but in the best way possible. They aren't too thin or thick, it's the perfect in between.

Nov, 2024

Country Living Magazine

Since the sheets are made from 100% jersey cotton, they have a softer, stretchy feel to them, almost like a worn in t-shirt. However, they still have some of that that crisp cotton texture.

Aug, 2024

Lemon8

First things first the top and bottom were both priced at $68 each which for the quality of this set is something i'd buy time and time again. Paige Lorenze (the founder) talked about how long they worked on the fabric and it is truly such good quality!

Mar, 2024

Lemon8

I will definitely say this is the perfect amount of oversized for me. I got the sweatpants in a size medium because I do have longer legs so I get my pants a bit bigger so they don't shrink too much. I'd say this was the perfect oversized look too!

Mar, 2024

The Pitt News

The bucolic essence of Lorenze's brand, Dairy Boy, feels like a fresh and much-needed return to simplicity.

Sep, 2023

I'm confused by the brand direction as a whole (tennis, camo, & now bedding and sheets?).

Aug, 2024

REVOLVE

Runs small is an understatement. If you are bigger than a C cup I wouldn't even try. Typically a large top and medium bottom. Sized up in both. The shorts fit but were a little snug, top would not even button.

Aug, 2025

I also wonder about the quality of the pieces because the pjs looked like they were made of paper.

Aug, 2024

I am honestly shocked at how much people love her brand dairy boy. Yes the marketing ofc well done everything seems nice but the price point?

Aug, 2024

There is no information on her website where are the clothes made of, nothing. So I wanted to search that... Now it all makes sense to me reading some posts about her here that yeah the brand is definitely not ethic either.

Aug, 2024

Also jokes aside I just looked at her website… everything is actually ugly asf???

Jul, 2024