Cefinn

Under the Radar

Trendiness score

51 of 100

Popularity score

49 of 100

1

Brand fans

4

Product saves

Ronnie favorited this brand

United Kingdom

https://www.cefinn.com

Style keywords

Contemporary

Versatile

Effortless

Tailored

Feminine

About the brand

Cefinn is a British contemporary fashion brand founded by Samantha Cameron in 2017. Named after her children's initials, the brand was created to fill a gap in the market for smart, on-trend daywear that transitions seamlessly from day to evening. Drawing from Cameron's 15-year experience as creative director at luxury brand Smythson, Cefinn offers elevated wardrobe staples that combine impeccable tailoring with modern, feminine styling. The brand's philosophy of 'Effortless Confidence' is reflected in every piece, crafted at their London Atelier. Cefinn specializes in versatile dresses, crisp cotton shirting, silk-blend tees, and lightweight knitwear designed with flattering cuts and contemporary detailing. Targeting busy women aged 25-60, the brand emphasizes practicality without compromising style - many pieces are machine washable and crease-resistant. With prices ranging from £100-£300, Cefinn delivers designer quality at an accessible contemporary price point, available through Net-A-Porter, Selfridges, and their own website.

United Kingdom

https://www.cefinn.com

Instagram

86k followersOpen in app

What people are saying

Vogue

It understood that so many women just wanted easy-to-style, flattering staples that weren't tethered to the changing tides of the seasonal trend cycle.

Sep, 2025

Fisher Investments

As fashion conglomerates sank deeper into a group-thinky malaise of unimaginative, low-quality duds, these independent labels, which largely remain under individual ownership, made things people would actually wear year-in, year-out and feel good in.

Sep, 2025

I recommend you check out Cefinn, a British brand that does classy (IMO) styles that work for the office.

Sep, 2024

Woman&Home

Quiet Luxury can take a seemingly out-of-favour item and reimagine it - like the sweater vest. While visiting with Ukrainian refugees at a community centre in London, Kate wore a light grey knitted sweater from the brand Cefinn.

Apr, 2024

BritainReviews

The ordering and delivery were both super speedy and hassle-free, which I was really happy about. The clothes I bought were not only stylish but also really well-made, showing great attention to detail. What's more, returning the items was a piece of cake and I got my money back in no time at all.

Dec, 2023

BritainReviews

Well, I'm quite short and not exactly flat-chested, so I wasn't expecting much from Cefinn. But, wow, their clothes this year are really impressive. I ended up buying two dresses and a sleeveless jumper, and they're all really good quality.

Dec, 2023

The Guardian

Cefinn steers a course between garden-party nostalgia and modern life. Its sleek long floral dresses are aimed at a well-to-do customer who has taken half a day off work to be at a school sports day but needs to be back at the office to lead a meeting by 2pm.

Apr, 2024

The Guardian

But the safe formula that made Cefinn appealing “doesn’t stand a chance when John Lewis and M&S costs half the price”.

Sep, 2025

Vogue

It understood that so many women just wanted easy-to-style, flattering staples that weren't tethered to the changing tides of the seasonal trend cycle.

Sep, 2025

Fisher Investments

As fashion conglomerates sank deeper into a group-thinky malaise of unimaginative, low-quality duds, these independent labels, which largely remain under individual ownership, made things people would actually wear year-in, year-out and feel good in.

Sep, 2025

I recommend you check out Cefinn, a British brand that does classy (IMO) styles that work for the office.

Sep, 2024

Woman&Home

Quiet Luxury can take a seemingly out-of-favour item and reimagine it - like the sweater vest. While visiting with Ukrainian refugees at a community centre in London, Kate wore a light grey knitted sweater from the brand Cefinn.

Apr, 2024

BritainReviews

The ordering and delivery were both super speedy and hassle-free, which I was really happy about. The clothes I bought were not only stylish but also really well-made, showing great attention to detail. What's more, returning the items was a piece of cake and I got my money back in no time at all.

Dec, 2023

BritainReviews

Well, I'm quite short and not exactly flat-chested, so I wasn't expecting much from Cefinn. But, wow, their clothes this year are really impressive. I ended up buying two dresses and a sleeveless jumper, and they're all really good quality.

Dec, 2023

The Guardian

Cefinn steers a course between garden-party nostalgia and modern life. Its sleek long floral dresses are aimed at a well-to-do customer who has taken half a day off work to be at a school sports day but needs to be back at the office to lead a meeting by 2pm.

Apr, 2024

The Guardian

But the safe formula that made Cefinn appealing “doesn’t stand a chance when John Lewis and M&S costs half the price”.

Sep, 2025