Area
Style keywords
About the brand
AREA is a New York-based fashion label founded in 2014 by designers Beckett Fogg and Piotrek Panszczyk in downtown Manhattan. Named after the legendary 1980s Manhattan nightclub that transformed evenings into experiences, AREA has rapidly cultivated a cult following with its modern, timeless approach to beauty and glamour. The brand specializes in womenswear and accessories, renowned for its signature crystal embellishments, innovative textile development, and meticulous craftsmanship that balances precision European craft with the electricity of New York subculture. Since its inception, AREA has attracted high-profile clientele including Beyoncé, Lady Gaga, Michelle Obama, and Taylor Swift, establishing itself as a go-to for those seeking statement pieces. Under the current creative direction of Nicholas Aburn, who replaced co-founder Panszczyk in February 2025, the brand continues to inhabit the tension between intimacy and spectacle. While founded in New York, AREA now develops and produces its collections in its Milan atelier, combining Italian manufacturing expertise with its distinctive aesthetic vision.
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Products from Area
Area
Area Crystal-embellished denim minidress
$460
$1,150
Mytheresa
Area
Embellished wool-twill halterneck mini dress
$479
$1,595
Net-a-Porter
Area
Area Crystal bow jersey t-shirt dress
$736
$920
Mytheresa
Area
Crystal Heart Mini Dress
$586
$1,395
Revolve
Area
Area Embellished minidress
$738
$1,055
Mytheresa
Area
Area Cutout embellished high-rise wide-leg jeans
$840
Mytheresa
Area
Area Crystal-embellished straight jeans
$830
Mytheresa
Area
Area Crystal-embellished wide-leg jeans
$796
$995
Mytheresa
Area
Area Plaid wool midi skirt
$598
$1,495
Mytheresa
Area
Area Floral-appliqué wool capri pants
$586
$1,465
Mytheresa
Area
Area Crystal-embellished denim crop top
$347
$695
Mytheresa
Area
Checked wool-blend high-rise shorts
$303
$607
Mytheresa
Area
Area Crystal-embellished high-rise straight jeans
$422
$1,055
Mytheresa
Area
Area Crystal-embellished cropped wool blazer
$1,125
$1,875
Mytheresa
Area
Area Mussel Flower denim minidress
$297
$595
Mytheresa
Area
Area Chain-detail minidress
$532
$760
Mytheresa
Area
Area Printed strapless denim midi dress
$783
$1,305
Mytheresa
Area
Area x Sergio Rossi Amazona feather-trimmed denim sandals
$556
$1,390
Mytheresa
Area
Area x Sergio Rossi Marquise crystal-embellished mules
$552
$1,104
Mytheresa
Area
Area x Sergio Rossi Marquise crystal-embellished sandals
$645
$1,290
Mytheresa
Area
Area X Sergio Rossi Amazon feather-trimmed sandals
$556
$1,390
Mytheresa
Area
Area x Sergio Rossi denim pumps
$439
$879
Mytheresa
Area
Area Amazona slingback leather pumps
$396
$990
Mytheresa
Area
Area x Sergio Rossi Amazona feather-trimmed sandals
$695
$1,390
Mytheresa
Area
Area x Sergio Rossi Amazona feather-trimmed denim pumps
$625
$1,250
Mytheresa
Area
AREA Crystal-Embellished Polka-Dot Denim Mini Dress
$180
$1,195
Outnet
Area
Area Crystal-Embellished Ribbed Cotton-Blend Jersey Midi Dress
$278
$695
Outnet
Area
Area Crystal-Embellished Wool-Blend Crepe Bustier Top
$314
$895
Outnet
Area
Area Studded Embellished Leather Mini Skirt
$240
$1,595
Outnet
Area
Area Crystal-Embellished Wool-Blend Crepe Mini Dress
$195
$1,295
Outnet
Area
Crystal Brooch Mini Skirt
$206
$895
Revolve
Area
Heart Mini Dress
$279
$1,395
FWRD
Area
Crystal Cut Out Mini Dress
$529
$895
FWRD
Area
Ruched Mini Dress
$349
$850
FWRD
Area
Area Checked wool-blend miniskirt
$531
$885
Mytheresa
Area
Area Checked halterneck wool-blend top
$442
$885
Mytheresa
Area
Crystal Cut Out Mini Dress
$529
$895
Revolve
Area
Area Colorblocked printed maxi dress
$497
$995
Mytheresa
Area
Embellished cutout stretch-jersey bodysuit
$239
$795
Net-a-Porter
Area
Embellished ribbed-jersey bootcut pants
$179
$595
Net-a-Porter