Area
Style keywords
About the brand
AREA is a New York-based fashion label founded in 2014 by designers Beckett Fogg and Piotrek Panszczyk in downtown Manhattan. Named after the legendary 1980s Manhattan nightclub that transformed evenings into experiences, AREA has rapidly cultivated a cult following with its modern, timeless approach to beauty and glamour. The brand specializes in womenswear and accessories, renowned for its signature crystal embellishments, innovative textile development, and meticulous craftsmanship that balances precision European craft with the electricity of New York subculture. Since its inception, AREA has attracted high-profile clientele including Beyoncé, Lady Gaga, Michelle Obama, and Taylor Swift, establishing itself as a go-to for those seeking statement pieces. Under the current creative direction of Nicholas Aburn, who replaced co-founder Panszczyk in February 2025, the brand continues to inhabit the tension between intimacy and spectacle. While founded in New York, AREA now develops and produces its collections in its Milan atelier, combining Italian manufacturing expertise with its distinctive aesthetic vision.
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Products from Area
Area
Crystal-embellished denim minidress
$460
$1,150
Mytheresa
Area
Crystal-embellished cutout minidress
$731
$1,045
Mytheresa
Area
Crystal-embellished minidress
$622
$1,245
Mytheresa
Area
Embellished wool-twill halterneck mini dress
$479
$1,595
Net-a-Porter
Area
Crystal bow jersey t-shirt dress
$736
$920
Mytheresa
Area
Embellished minidress
$844
$1,055
Mytheresa
Area
Cutout embellished high-rise wide-leg jeans
$840
Mytheresa
Area
Crystal-embellished straight jeans
$830
Mytheresa
Area
Crystal-embellished wide-leg jeans
$796
$995
Mytheresa
Area
Plaid wool midi skirt
$747
$1,495
Mytheresa
Area
Embellished printed top
$402
$805
Mytheresa
Area
Embellished cotton and cashmere cardigan
$805
$1,610
Mytheresa
Area
Halter Top
$183
$795
Revolve
Area
Floral-appliqué wool capri pants
$732
$1,465
Mytheresa
Area
Floral-appliqué cropped wool blazer
$1,127
$2,255
Mytheresa
Area
Houndstooth wool-blend bandeau top
$208
$695
Mytheresa
Area
Star Stud ribbed-knit crop top
$285
$475
Mytheresa
Area
Crystal-embellished denim crop top
$347
$695
Mytheresa
Area
Checked wool-blend high-rise shorts
$303
$607
Mytheresa
Area
Crystal-embellished high-rise straight jeans
$422
$1,055
Mytheresa
Area
Crystal-embellished cropped wool blazer
$1,125
$1,875
Mytheresa
Area
Sunray ruffled denim miniskirt
$410
$820
Mytheresa
Area
Mussel Flower denim minidress
$416
$595
Mytheresa
Area
Sleeveless Twisted Top
$242
$755
Revolve
Area
Chain-detail minidress
$532
$760
Mytheresa
Area
Printed strapless denim midi dress
$783
$1,305
Mytheresa
Area
Rhinestone-embellished ballet flats
$772
$1,104
Mytheresa
Area
x Sergio Rossi Amazona feather-trimmed denim sandals
$695
$1,390
Mytheresa
Area
x Sergio Rossi Marquise crystal-embellished mules
$662
$1,104
Mytheresa
Area
x Sergio Rossi Marquise crystal-embellished sandals
$645
$1,290
Mytheresa
Area
X Sergio Rossi Amazon feather-trimmed sandals
$695
$1,390
Mytheresa
Area
x Sergio Rossi denim pumps
$615
$879
Mytheresa
Area
x Sergio Rossi Marquise denim sandals
$675
$1,350
Mytheresa
Area
Amazona slingback leather pumps
$495
$990
Mytheresa
Area
x Sergio Rossi Marquise embellished satin sandals
$774
$1,290
Mytheresa
Area
X Sergio Rossi embellished satin slingback pumps
$568
$1,137
Mytheresa
Area
x Sergio Rossi Marquise denim pumps
$600
$1,200
Mytheresa
Area
x Sergio Rossi Amazona feather-trimmed sandals
$834
$1,390
Mytheresa
Area
Dagger faux fur-trimmed pumps
$449
$898
Mytheresa
Area
x Sergio Rossi Amazona feather-trimmed denim pumps
$625
$1,250
Mytheresa