AYR

Under the Radar

Trendiness score

58 of 100

Popularity score

59 of 100

3

Brand fans

2

Product saves

plush.com and 2 others favorited this brand

New York City

https://www.ayr.com

Style keywords

Classic

Minimalist

Timeless

Effortless

Modern

About the brand

AYR, which stands for "All Year Round," is a digitally-native fashion brand founded in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron as an alternative to fast fashion. Based in New York City, the brand creates "old soul clothes for a new era," focusing on timeless pieces designed for the millennial urban consumer. AYR is particularly known for its denim and outerwear, with all jeans manufactured in Los Angeles using carefully sourced fabrics. The brand's philosophy centers on quality over quantity, producing in small batches to minimize waste while maximizing longevity. AYR's approach to fashion is fabric-forward and seasonless, creating versatile wardrobe essentials that work "all year round." From its Nolita headquarters, the company has built a reputation for effortlessly stylish pieces that prioritize fit, fabric quality, and durability over fleeting trends, embodying a modern take on luxe minimalism for the contemporary urban lifestyle.

New York City

https://www.ayr.com

Instagram

226k followersOpen in app

What people are saying

Esquire

I like banging the AYR drum because it's, in my opinion, the best version of the super transparent millennial branded thing. The whole range is classic, well thought out, and built on the cornerstone of really great jeans.

Aug, 2025

New York Magazine

AYR's half day tee, on the other hand, approaches the realm of crewneck sweatshirts, thanks to its substantial material and thick collar. It's made of 100 percent cotton jersey that Strategist writer Dominique Pariso (who has gone on the record as one of our “sweaty writers”) says feels hefty without making her overheat.

Jul, 2025

Lemon8

I got a pair of AYR pants a few months ago, and the quality is so good that I can't get enough of the brand.

May, 2025

vertexaisearch.cloud.google.com

The material was everything I was looking for: soft, thick but not too thick, with a slight stretch but not like leggings. They fit like a glove without pinching at my stomach or looking too tight.

May, 2025

an indigo day

From friends who have tried and owned pairs of AYR denim, I have heard that they are incredible. Like some of the best fitting and most comfortable jeans ever.

Apr, 2025

Rank & Style

These jeans hug (and lift) you in all the right places while still feeling extremely comfortable. Sure, I have found some comfortable jeans before, but they are those styles that typically stretch out and lose their shape throughout the day. AYR's The Pop, however, holds its shape like no other style I've tried.

Nov, 2024

Campaign Buzz

I love your jeans!! It's as if they were custom made for me. I now have 3 pairs and counting.

Sep, 2024

Brands and Bobs

Nothing from this brand is very too colorful or overly printed and everything they make is of solid quality.

Aug, 2024

PureWow

I'm really glad I sized down with these jeans, because they're quite wide, and I wanted them to really hug in the hips and butt area. Overall, the quality feels high--I could really dress them up for dinner or the office. Although, at 5'1" I find I can't wear these jeans (which, in "short" have a 29.5" inseam) with anything other than heels.

Sep, 2025

Worth it? Honestly, I'm torn. The quality and comfort are there, but for $200+ I expected more consistency in sizing and construction.

Jun, 2025

Sizing is super inconsistent between styles and even washes. Had to size up from my normal size in most styles. Some styles run really small while others are true to size.

Jun, 2025

The biggest issue is how the jeans stretch out over time. Even the rigid styles with 98% cotton have stretched more than expected. The shape doesn't hold up well after washing, and I've noticed excessive wear signs within just a year.

Jan, 2025

Esquire

I like banging the AYR drum because it's, in my opinion, the best version of the super transparent millennial branded thing. The whole range is classic, well thought out, and built on the cornerstone of really great jeans.

Aug, 2025

New York Magazine

AYR's half day tee, on the other hand, approaches the realm of crewneck sweatshirts, thanks to its substantial material and thick collar. It's made of 100 percent cotton jersey that Strategist writer Dominique Pariso (who has gone on the record as one of our “sweaty writers”) says feels hefty without making her overheat.

Jul, 2025

Lemon8

I got a pair of AYR pants a few months ago, and the quality is so good that I can't get enough of the brand.

May, 2025

vertexaisearch.cloud.google.com

The material was everything I was looking for: soft, thick but not too thick, with a slight stretch but not like leggings. They fit like a glove without pinching at my stomach or looking too tight.

May, 2025

an indigo day

From friends who have tried and owned pairs of AYR denim, I have heard that they are incredible. Like some of the best fitting and most comfortable jeans ever.

Apr, 2025

Rank & Style

These jeans hug (and lift) you in all the right places while still feeling extremely comfortable. Sure, I have found some comfortable jeans before, but they are those styles that typically stretch out and lose their shape throughout the day. AYR's The Pop, however, holds its shape like no other style I've tried.

Nov, 2024

Campaign Buzz

I love your jeans!! It's as if they were custom made for me. I now have 3 pairs and counting.

Sep, 2024

Brands and Bobs

Nothing from this brand is very too colorful or overly printed and everything they make is of solid quality.

Aug, 2024

PureWow

I'm really glad I sized down with these jeans, because they're quite wide, and I wanted them to really hug in the hips and butt area. Overall, the quality feels high--I could really dress them up for dinner or the office. Although, at 5'1" I find I can't wear these jeans (which, in "short" have a 29.5" inseam) with anything other than heels.

Sep, 2025

Worth it? Honestly, I'm torn. The quality and comfort are there, but for $200+ I expected more consistency in sizing and construction.

Jun, 2025

Sizing is super inconsistent between styles and even washes. Had to size up from my normal size in most styles. Some styles run really small while others are true to size.

Jun, 2025

The biggest issue is how the jeans stretch out over time. Even the rigid styles with 98% cotton have stretched more than expected. The shape doesn't hold up well after washing, and I've noticed excessive wear signs within just a year.

Jan, 2025