A.W.A.K.E. MODE
Style keywords
About the brand
A.W.A.K.E. MODE was founded in London in 2012 by creative director Natalia Alaverdian, with the brand name serving as an acronym for "All Wonderful Adventures Kindle Enthusiasm." The label emerged from Alaverdian's vision to create avant-garde yet versatile pieces that challenge conventional fashion while remaining highly wearable. Drawing inspiration from her multicultural Russian-Armenian heritage and background as a former fashion director at Harper's Bazaar Russia, the brand blends cross-cultural references from Japanese art, European film, and historical costume design. The brand is renowned for its sculptural minimalism, featuring innovative cuts, unexpected proportions, and clever construction techniques. A.W.A.K.E. MODE transforms wardrobe staples through an architectural lens, creating pieces that balance structure with fluidity—think asymmetrical jackets, origami-like folds, and modular components. Despite their artistic complexity, the garments maintain functionality and comfort, embodying the philosophy of "wearable art" that celebrates femininity while empowering the modern woman's daily life.
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Products from A.W.A.K.E. MODE
A.W.A.K.E. MODE
Recycled-lace maxi skirt
$254
$845
Net-a-Porter
A.W.A.K.E. MODE
Tailored Shirt Dress with Jacket Collar At Hem
$352.6
$1,763
Shopbop
A.W.A.K.E. MODE
Fitted Knit Top with Ruffles
$385.8
$643
Shopbop
A.W.A.K.E. MODE
Mirror Jeans with Side Inserts
$525
Shopbop
A.W.A.K.E. MODE
Slit Knee Pants
$165.25
$661
Shopbop
A.W.A.K.E. MODE
Hemispheres Map Printed Tee
$218
Shopbop
A.W.A.K.E. MODE
One-Sleeve Voluminous Top
$620
Shopbop
A.W.A.K.E. MODE
Voluminous Bib-Front Shirt
$351
$702
Shopbop
A.W.A.K.E. MODE
Bib Front Maxi Dress
$687.5
$1,375
Shopbop
A.W.A.K.E. MODE
Double Collar Rugby Top
$258.6
$431
Shopbop
A.W.A.K.E. MODE
Knitted Rugby Top
$237.3
$791
Shopbop
A.W.A.K.E. MODE
Tim Open Toe Mules
$235.5
$785
Shopbop
A.W.A.K.E. MODE
Linda Sandals with Pom-Poms
$374
$935
Shopbop
A.W.A.K.E. MODE
Cropped Tuxedo Jacket
$1,068
Shopbop
A.W.A.K.E. MODE
Big Collar Dress
$1,339
Shopbop
A.W.A.K.E. MODE
Striped Flared Knit Mini Dress
$1,174
Shopbop
A.W.A.K.E. MODE
Knitted Multi Trapeze Skirt
$1,174
Shopbop
A.W.A.K.E. MODE
Super Wide Leg Mirror Jeans
$537
Shopbop
A.W.A.K.E. MODE
Anki Suede Clogs
$815
Shopbop
A.W.A.K.E. MODE
Jersey Slouched Sleeve Sweatshirt
$340
Shopbop
A.W.A.K.E. MODE
Cable-Knit Wool-Cashmere Sweater
$995
Moda Operandi
A.W.A.K.E. MODE
Asymmetric Argyle Wool-Cashmere Maxi Skirt
$570
Moda Operandi
A.W.A.K.E. MODE
Structured Ruffled Jacket
$1,410
Moda Operandi
A.W.A.K.E. MODE
Knitted Sleeveless Top
$385
Moda Operandi
A.W.A.K.E. MODE
Ballerina Embellished Silk-Blend Top
$1,380
Moda Operandi
A.W.A.K.E. MODE
Bonded Crepe Maxi Dress
$1,565
Moda Operandi
A.W.A.K.E. MODE
Rounded Wool-Blend Wide-Leg Pants
$920
Moda Operandi
A.W.A.K.E. MODE
Panelled Silk-Wool Midi Skirt
$880
Moda Operandi
A.W.A.K.E. MODE
Cropped Double-Breasted Crepe Jacket
$1,240
Moda Operandi
A.W.A.K.E. MODE
Flared Wool Pea Coat
$1,490
Moda Operandi
A.W.A.K.E. MODE
Cropped Faux-Fur Trimmed Cropped Flared Jeans
$745
Moda Operandi
A.W.A.K.E. MODE
Beaded Silk-Blend Maxi Dress
$2,090
Moda Operandi
A.W.A.K.E. MODE
Asymmetric Big Collar Mini Dress
$1,435
Moda Operandi
A.W.A.K.E. MODE
Tailored Button-Front Maxi Skirt
$1,255
Moda Operandi
A.W.A.K.E. MODE
Draped Denim Maxi Skirt
$625
Moda Operandi
A.W.A.K.E. MODE
Striped Off-the-Shoulder Cotton Shirt
$575
Moda Operandi
A.W.A.K.E. MODE
Strapless Wide-Leg Crepe Jumpsuit
$1,500
Moda Operandi
A.W.A.K.E. MODE
Denim Rigid High-Rise Straight-Leg Jeans
$475
Moda Operandi
A.W.A.K.E. MODE
Off-the-Shoulder Cashmere Sweater
$495
Moda Operandi
A.W.A.K.E. MODE
Off-the-Shoulder Cashmere Sweater
$595
Moda Operandi